[Jewbacca]

“ just wonder what genius in their Marketing Department actually thought this ad would appeal to the beer-drinking population.”

Gone are the days of Don Draper and Mad Men.

Instead of trying to sell people things, the ultra liberal ad agencies convinced boards they must “shape public opinion” about political issues.

[MayflowerMadam]

“Gone are the days of Don Draper and Mad Men.”

Good point. It was interesting to see the process they used before deciding on a campaign — including what we’d call “woke” now. Target audience was huge. Draper would’ve nixed this Bud ad in the first five minutes. The issue about cigarettes was interesting.

[DoodleBob]

Anheuser-Busch InBev has approximately 630 beer brands in 150 countries. It is controlled by Belgian families Vandamme, de Mévius and de Spoelberch, who as of 2015 owned a combined 28.6% of the company, and Brazilian investors Jorge Paulo Lemann, Carlos Alberto Sicupira and Marcel Telles, who owned 22.7% through their private investment firm 3G Capital.

In other words, as long as operating income remains strong across their portfolio of other beer brands, they'll remain wealthy.

Thus, this is a marketing test. Someone probably said "you know, this trans thing seems to be taking off. And kids are the future of our product. What if we went all-in with a splashy advertisement? Sure, we will lose customers but we already lost people due to gluten allergies, and the remainder are aging GenX and boomers. Maybe, net-net-net, we will capture the hearts and wallets of the GenZers."