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NFL lures millions to TikTok despite rising security, privacy concerns about Chinese platform
Just the News ^ | Updated: February 12, 2023 - 7:29am | John Mac Ghlionn

Posted on 02/12/2023 6:31:42 AM PST by E. Pluribus Unum

The Kansas City Chiefs and Philadelphia Eagles face off Sunday in the Super Bowl, but their competition extends beyond the gridiron to the social media stage, where the two teams are vying, along with the NFL's other 30 franchises, for followers and engagement on TikTok, the controversial video-sharing app that reportedly has close ties to the Chinese Communist Party (CCP). 

Although spy balloons are currently dominating the headlines, the wildly popular TikTok appears to be China's premier Trojan Horse.

With 2.6 million followers (and 46.1 million likes), the Chiefs are the most popular of the 32 NFL teams on the platform, with the Eagles a distant second, with 2 million followers (but 48.5 million likes).

It's not just about followers, however, according to a recent piece in The Observer . It's about the quality of the content. Engagement rate, which refers to the percentage of likes, comments and shares an account generates, is arguably the most important metric in evaluating the popularity of a TikTok account, the outlet explained — and neither of this year's Super Bowl competitors perform in the top 25% for engagement. 

TikTok, owned by Beijing-based internet technology giant ByteDance, has 1.53 billion users globally, almost 87 million of whom live in the United States. That's well over a quarter of the entire U.S. population, which explains why an increasing number of sports stars and franchises are using the app as a marketing platform. As a matter of fact, TikTok is now one of the fastest-growing marketing platforms available.

(Excerpt) Read more at justthenews.com ...


TOPICS: Culture/Society; Foreign Affairs
KEYWORDS:

1 posted on 02/12/2023 6:31:42 AM PST by E. Pluribus Unum
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To: E. Pluribus Unum

Roger Goodell is the worst white cuck in history.


2 posted on 02/12/2023 6:33:59 AM PST by EEGator
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To: E. Pluribus Unum

Good thing it’s not the Cowboys and the Chiefs.
That would be racist or something.


3 posted on 02/12/2023 6:38:32 AM PST by Leep (Hillary will NEVER be president! 😁)
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To: E. Pluribus Unum

I think the article has it backwards. With 689 million average monthly user TikTok has lured the NFL into recognizing it as a viable place to advertise and engage.


4 posted on 02/12/2023 6:40:53 AM PST by discostu (like a dog being shown a card trick)
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To: EEGator

“He Gets Us”: Super Bowl Ads to Depict Social Justice Version of Jesus
https://thelibertydaily.com/he-gets-us-super-bowl-ads-to-depict-social-justice-version-of-jesus/

NFL to Play Divisive ‘Black National Anthem’ at Super Bowl LVII
https://www.thegatewaypundit.com/2023/02/nfl-play-divisive-black-national-anthem-super-bowl-lvii/


5 posted on 02/12/2023 6:47:46 AM PST by newfreep ("There is no race problem...just a problem race")
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To: newfreep

What better way to bring the country together than singing a song for 13% of the country, purposely having no men in the fly over, then having a big foreheaded, non American, slut sing and dance?

Gulf War/Whitney Huston Super Bowl opening was a good one...


6 posted on 02/12/2023 6:53:02 AM PST by EEGator
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To: E. Pluribus Unum

The NFL is a corrupt organization and should be eliminated.


7 posted on 02/12/2023 6:54:16 AM PST by Salman (It's not a slippery slope if it was part of the program all along. )
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To: E. Pluribus Unum

I don’t understand- what kind of data are they mining that helps the CCP?


8 posted on 02/12/2023 7:09:47 AM PST by zeebee ( The left thinks they can train smart people to be stupid.)
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To: E. Pluribus Unum
Oh No! A Chinese Spy Balloon!


9 posted on 02/12/2023 8:06:29 AM PST by Grampa Dave ("What is your 'fair share' of what someone else has worked for?" - Thomas Sowell !!!!)
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To: E. Pluribus Unum

And millions of ignorant suckers continue to line up and fund the NFL in one form or another.


10 posted on 02/12/2023 8:18:34 AM PST by CletusVanDamme (The breaking point will be reached soon. )
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To: E. Pluribus Unum

Watched a clip of a recent Louder with Crowder the other night where they were talking about something on TikTok that I suppose can be called ‘contests’... girls talking about how many guys they have f***ed and worse, how many abortions they’ve had. How low does a culture have to be for this to be a point of pride and a contest where one girl tries to outdo another? There was even a clip of one girl saying as she was finishing her home pregnancy test...”Ok, it looks like I’m going to have to go to murder another child.....”

God’s destruction can’t be very far away.


11 posted on 02/12/2023 8:53:59 AM PST by hecticskeptic
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To: E. Pluribus Unum

Thanks to the “woke” Jesus and the hate-America anthem, I will not be watching the super bowl tonight.


12 posted on 02/12/2023 9:51:04 AM PST by I want the USA back (News media are pond scum. My pronouns: Haha, heehee, hoho, hoo hoo. )
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To: Grampa Dave

LOL


13 posted on 02/12/2023 1:23:22 PM PST by GOPJ ( https://www.youtube.com/watch?v=muw22wTePqQ Gumballs: Immigrants by the numbers.)
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To: newfreep

One of the many reasons I don’t watch the “show,” is that the NFL’s desire to be involved, (they already are) Social Justice warriors instead of an organization that provides ENTERTAINMENT in the form of a sport.
Major League Baseball is trying desperately to catch up.

PLAY THE DAMN GAMES AND CUT OUT EVERYTHING ELSE.


14 posted on 02/12/2023 1:56:57 PM PST by BatGuano (2020 = Stolen Election. Believe it! Molon Labe.)
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