Oh, you like click-bait boy?
Do you?
The Gateway Pundit isn't exactly click-bait ("Twenty 1980s movie stars and what they look like now!") but it's designed to get the red-meat eating conservatives riled up.
They are very clever at writing headlines, but their reporting varies widely. And, as I said previously: the publish out and out bullshit with surprising regularity. They are, even from a conservative viewpoint, not a reliable source.
They earned their reputation, and I think they are OK with it. Someone publishes the Star supermarket tabloid, and they are OK with their publication too.