Do you?
The Gateway Pundit isn't exactly click-bait ("Twenty 1980s movie stars and what they look like now!") but it's designed to get the red-meat eating conservatives riled up.
They are very clever at writing headlines, but their reporting varies widely. And, as I said previously: the publish out and out bullshit with surprising regularity. They are, even from a conservative viewpoint, not a reliable source.
They earned their reputation, and I think they are OK with it. Someone publishes the Star supermarket tabloid, and they are OK with their publication too.
I said that because the poster you referred to posts excerpts here of his mediocre blog just to use FR to get traffic. There is no reason he can’t post an entire article of his own work except that he want hits.