Posted on 03/28/2022 12:35:11 PM PDT by Oldeconomybuyer
CBS News hasn’t put the same kind of spotlight on weather as many of its rivals, but that may all be about to change as quickly as a shift in the wind.
The Paramount Global news unit is teaming with The Weather Channel to bring more reporting on weather and climate to CBS News programs including “CBS Mornings” and “The CBS Evening News,” as well as the division’s streaming efforts.
“This is a holistic partnership that brings together the scale of both companies’ reporting teams, technologies and audiences,” says Neeraj Khemlani, co-president of CBS News and Stations, in a prepared statement. “In addition to the virtual forecasts and live reporting, we will also collaborate on field reporting and pair our investigative teams to expand our environmental investigative efforts. Together we will deliver deeper coverage of one of the most important stories of our time — the impact of the climate on the communities we live in.”
CBS News and Weather Channel strike their alliance as more companies are trying to provide coverage of changes in the global environment that, unless halted or pared back, will create dangerous conditions for life on the planet.
As climate threats become more dramatic, media executives have developed a sense that viewers will welcome coverage of environmental trends as part of regular coverage, rather than insisting it be kept separate in the form of specials and series. Weather Channel has been working to reorient its programming to incorporate more coverage of shifts in the climate. Meanwhile, both CNN and NBC News have active teams devoted to climate coverage that rely on such personnel as Roker at NBC or Bill Weir at CNN.
(Excerpt) Read more at variety.com ...
Many years ago, Weather Channel reported weather.
Now it’s a propaganda arm of the Democrat party.
As though I needed another reason to switch to Weather Nation...
Neeraj Khemlani! LOL. We must have run out of Americans to do the news and weather.
The weather Channel is as woke as it comes. They use the belief of climate change to segue into political issues and opinions on a regular basis....glad I don’t have it on my satellite feed anymore.
I think I’ll pass.
The new Russia collusion.
Just turn off all the channels. I don’t know anyone who watches teevee news.
What isn't?
Well there are Cleveland Indians, but this guy is a Singapore Indian.
The Weather Channel is about to be another candidate in the “go woke, go broke” game.
There are so many weather apps that anyone can do a quick check on their phone or laptop is a fraction of the time it takes for TWC to get around to actually reporting on the weather. Now they are going full stupid.
Their P&L statements going forward should be interesting.
Haven’t watched CBS in, literally, years. So BFD.
The Weather Channel app is the most bloated and ad-filled of any of them. Loved DarkSky.net, before they moved exclusively to Apple.
CBS NEWS RATINGS HIGHLIGHTS FOR THE WEEK OF MARCH 14
The spin on that is hysterical...
The Fourth Estate is a Fifth Column.
Raw data and facts only, without a side of doomsday socialist rhetoric.
ABC/NBC/CBS are PUBLIC airwaves and they have no right to use the public airwaves to transmit one-sided, crazy, leftist propaganda. And it needs to be stopped!
They should run it on wind power.
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