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Posted on 01/14/2022 9:40:12 AM PST by george76
Details show Google employees fretting its ad tech auctions were ‘untruthful’ and based in ‘insider information’..
Google misled publishers and advertisers for years about the pricing and processes of its ad auctions, creating secret programs that deflated sales for some companies while increasing prices for buyers, according to newly unredacted allegations and details in a lawsuit by state attorneys general...
Google pocketed the difference between what it told publishers and advertisers that an ad cost and used the pool of money to manipulate future auctions to expand its digital monopoly, the newly unredacted complaint alleges. The documents cite internal correspondence in which Google employees said some of these practices amounted to growing its business through “insider information.”
...
The lawsuit was first filed in December 2020, with many sections of the complaint redacted. Since then, the redactions have been stripped away in a series of rulings, providing fresh details about the states’ argument that Google runs a monopoly that harmed ad-industry competitors and publishers.
...
Led by Texas Attorney General Ken Paxton and joined by more than a dozen states, the suit alleges that Google’s business practices inflate advertising costs, which brands pass on to consumers in higher-priced products. It also alleges that Google suppresses competition from rival exchanges and limits websites’ options for ad delivery, drawing on the company’s internal comparison of itself to a bank that also owns the New York Stock Exchange.
“Our amended complaint details how Google manipulates the online display auction to punish publishers and blatantly lies to them about how they run the auction,” said Mr. Paxton.
The suit is complemented by a separate antitrust case by the U.S. Justice Department and more than three dozen state attorneys general focused on Google’s search services.
(Excerpt) Read more at wsj.com ...
Not enough. Google ran a fraud scheme. Arrests are necessary.
Google pocketed the difference
RICO ?.
Don’t Be Evil*
*This no longer applies. In fact, we removed the slogan for cause. (Go figure.)
Now = Be Evil
I don’t believe Internet advertising has the value some would place on it.
I buy what I need or want when I need or want it.
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Been trying to point out for years that the core of Google’s real power was its monopoly on online ads.
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Any “intellects” here still use gmail?
As a great hucksters said “Never give a $ucker an even brake”.
As exampled lately rich and powerful people do not get arrested.
Big time ad buyers noticed the predicted sales were not happening so after investigating they found google was placing ads in ad farms that saw little traffic and sales.
When confronted, google execs would only offer a discount on the next ad buy.
Youtube which is owned by google regularly removes subscribers and views so they can reduce payments to the creators of the content.
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