Posted on 01/10/2022 11:09:11 AM PST by Kaslin
Blacks have been a growing presence on television for decades. This reflects their huge and positive impact on the most visible aspects of American life—the arts (especially music), entertainment, religion, politics, and sports. Black leaders and stars achieved this even though they often faced discrimination and their group today is still only 13 percent of the population.
But that is not enough to satisfy today’s identity activists. From 2018, advertisements on television changed sharply. The actors in them had been mostly white, presumably because over 60 percent of the population is white. But now suddenly most of the whites vanished, replaced by actors of color, especially blacks. And most of the remaining whites were women. Identity politics had completely taken over. A survey by the Geena Davis Institute confirms that characters of color in ads grew sharply in recent years, reaching 46 percent in 2019, or well above their share of the population.
A friend in the advertising business explained that the companies funding the ads had demanded that the ad industry show more “diversity” on the screen. The pressure came from “Free the Work” and other activist groups. They contended that women and minorities had been excluded unfairly from leading roles, not only in the ads but in the business behind the camera. So producers have scrambled to make amends, although except on the screen industry leaders remain largely white and male.
The ads do give a highly attractive image of an integrated America. They typically show men and women of all races, and also children, interacting amicably as they display and recommend the advertised products. And the whites who still appear ignore race entirely. If a multicultural America really was this harmonious, everyone would cheer.
But the ads vastly over represent the minority presence in the society. They often depict minorities as outnumbering whites, who remain a large majority of the population. And the impression they give of a sudden minority advance is entirely artificial, the result of a mandate from on high.
The change reflects the crudest kind of social engineering. The research behind the demands, done at UCLA, defines equity solely in terms of groups, not individuals. These studies say that the share of a group hired must at least equal its share of the entire population, not simply of those who applied, let alone the most qualified. Anything short of equal group representation is taken as proof of discrimination. In this calculus, only gender and race are even considered.
The Biden administration is leading America down this path. Of all appointments to Biden’s Cabinet, 40 percent were white men; of earlier presidents, only Obama named so few. The woke vision imagines an America where all visible positions are divided up by gender and race to enforce equality. As in the ad industry, advocates will hound all firms to produce equal group outcomes, regardless of the merits.
Norms of equal opportunity have been totally trashed here. To date, white leaders have not resisted. They even confess their own racism, even though few if any of them can believe it. None of them dares to defend white men, for to do that would invite angry charges of racism or sexism. It is like the show trials in Communist Russia in the '30s, when senior apparatchiks were not only condemned but forced to admit fictitious crimes. But if preferences escalate, white men are bound to resist.
The emerging regime, however, is equally insulting to those favored by it. Women and minorities will get more and better jobs than before, but they can no longer take pride that they were hired on the merits. Maybe their role is only to satisfy a quota. Some of the production companies who generate ads for television are already owned by blacks. They are ambivalent about the new demands. After all, they got where they are without preferences. The effect of the new regime is inevitably to demean their accomplishments.
Blacks would do better to rely on the individual achievements that have already made them leading creators of American culture. They did that on their own, and they should keep doing it. Progress that way will be slower than the instant transformation promised in the ad world, but it would be much more real. The building of a freer, more integrated society cannot occur overnight.
Your three points are things I’ve considered about this. It clearly shows that blacks care about skin color and whites don’t. Bottom line: blacks are racists and whites aren’t. It’s simple.
I don't mind the increase of blacks in commercials. I could live without the bears, turtles, geckos, emus, and other animals in commercials.
They had believed that America was an apartheid society with blacks in the majority. They got this impression from exported programming and movies from the US as well as international CNN type network programs.
Hollywood wants a race war fostered. They believe by pushing blacks in your face day after day that they will be hated...and they are.
Hollywood wants a race war. The left hates blacks and believes that by pushing them in your face day after day that they will be hated. They are.
State Farm Insurance had a White guy named Jake. The idea was you could call any time day or night and get Jake on the phone. This I believe was good marketing selling a service 24/7/365. Dependable and easy to get insurance but also usually showed a “Karen” wife jealous that Jake and husband were clandestinely meeting at night.
Now Jake has changed to a Black actor and he doesn’t seem to be available 24/7/365 but more easy going and friendly than White Jake. Black Jake just happy and ultra cool and scratch the jealous wife.
Now imagine if this was reversed— Black Jake fired — White Jake actor takes his place— all media explodes.
The Navajo say, “Boo hoo”
I see what you did there.
It’s TWU!
Doesn’t that butter come from black and white cows?
And what’s up with that BLUE liquid that is poured into a sanitary pad??
Life now imitates art(?)
Real life wife kills husband!
-—> But you won’t see a white man/black woman couple. <-—
Will too!!
https://www.youtube.com/watch?v=FVhlAbcrR_M&feature=youtu.be
But he’s lost his license to drive...
Video on the golden globes and hollywood.
Mark Dice: Hollywood’s Big Award Night RUINED! Hahaha!
NBC refused to air last night’s Golden Globes because its voters aren’t diverse enough.
https://marathonpundit.blogspot.com/2022/01/mark-dice-hollywoods-big-award-night.html
I hear what you're saying. They are just TV commercials, after all. But who knows? Maybe some of those woofers might catch a glimpse of a better way of life. One can only hope.
“If you feel offended, that’s bad for the product.”
Good point, I’m as white as milk and I liked the Uncle BEN and Aunt Jemima pictures. They looked like people I wish I could have known personally.
Amazing fact and a bit creepy. Thx
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