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Why are Caucasians Vanisihing in TV Commercials?
American Thinker.com ^ | January 8, 2022 | Jacob Fraden

Posted on 01/08/2022 3:00:07 AM PST by Kaslin

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To: Alberta's Child
The author overlooks an important point. Whites may be 58% of the population, but I suspect they are a much smaller portion of the viewing audience for broadcast (“free”) television.

Good point, I know, other than for sports, I haven't watched anything on the "free" networks for years.

161 posted on 01/08/2022 6:19:36 AM PST by dfwgator (Endut! Hoch Hech!)
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To: Alberta's Child

Commercials are more sophisticated than the regular programming. Programming such as comedy shows are geared to a 6th grade level, while commercials are a 10th grade level. Soon we will be getting bombarded with political commercials, a big form of revenue for T.V. in an election year.


162 posted on 01/08/2022 6:19:56 AM PST by FreedBird
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To: Aevery_Freeman

I’ve heard this from teachers as well.


163 posted on 01/08/2022 6:22:01 AM PST by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: discostu; DoodleDawg
This is like the insurance commercial "We all see it. We all see it," but it's silly to rant about it all day.

BTW, Flo, Jamie, Dr. Rick, the We are Farmers' guy, and Doug and the emu are doing fine. Maybe insurance companies hAve an exemption.

164 posted on 01/08/2022 6:22:38 AM PST by x
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To: Kaslin

I’ve noticed this over the last year or so. Now there is the “token” white person in commercials/T.V. programs.

Hispanics are roughly 25% + of the U.S. population, blacks around 14%, Asians a bit lower. United States is still around 55% white. It’s not a racial thing, it’s a demographic thing.

So why are these companies producing programs/commercials skewing the correct demographics? Uh huh!

It’s called racism. The very thing these leftists accuse us so called “white supremacist” of, they practice daily.


165 posted on 01/08/2022 6:23:12 AM PST by servantboy777
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To: Kaslin

LOL, then you have China.....can you imagine this ad running in the US with a white guy instead of a Chinese...

https://www.youtube.com/watch?v=Few8kJ0zfnY


166 posted on 01/08/2022 6:23:13 AM PST by dfwgator (Endut! Hoch Hech!)
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To: x
MEGO2
167 posted on 01/08/2022 6:23:35 AM PST by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: weeweed

>>Well....for some reason, ADT commercials always feature an all-white cast.<<

Pretty funny right there.


168 posted on 01/08/2022 6:24:16 AM PST by servantboy777
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To: GeorgianaCavendish

I’d say that the percentage of MEN that can change brakes is very low as well.


169 posted on 01/08/2022 6:25:06 AM PST by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: A_Former_Democrat
I have felt that way about shopping malls for a long time particularly in big cities

"There are two kinds of malls: The malls white people go to, and the malls the white people used to go to." - Chris Rock

170 posted on 01/08/2022 6:25:11 AM PST by dfwgator (Endut! Hoch Hech!)
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To: Kaslin

As a friend told me..”I remember black and white TV.”
“Now it’s all black.”

Seeing a White couple on TV today is an ‘Hey did you see that!’ moment.


171 posted on 01/08/2022 6:25:55 AM PST by Vinnie ( L g Brandon)
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To: LS
...betamale goofball dorknozzles ...

...with a man bun.

172 posted on 01/08/2022 6:27:21 AM PST by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: LS

...or bowtie


173 posted on 01/08/2022 6:27:34 AM PST by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: Kaslin

I have also noticed this. Anytime I see a commercial that has no white people in it I assume that whatever product they are trying to sell is not for me so I put it on my list of things not to buy.


174 posted on 01/08/2022 6:27:38 AM PST by Saveourcountry
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To: Covenantor

It spent a few minutes searching as well!


175 posted on 01/08/2022 6:28:25 AM PST by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: tbpiper
So the first commercial I see for Pearl Milling Company shows an entire black family eating pancakes.

I noticed the same thing about Krusteze. I guess white people don't eat pancakes anymore.

176 posted on 01/08/2022 6:28:38 AM PST by rllngrk33 (It seems the soap box and ballot box have failed, it might be time for the bullet box.)
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To: Vinnie

Reminds me of the old Gallagher joke, “There’s a button on the TV that says ‘Brightness’, but it doesn’t work!”


177 posted on 01/08/2022 6:28:59 AM PST by dfwgator (Endut! Hoch Hech!)
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To: x

The saddest part is it’s so self perpetuating. Basically there are clowns on all sides ranting “if I don’t see people that look like me in your commercial I’m not buying your product”, and poor bastard commercials makers going “there’s only 3 people in this commercial how many demographics do you think I can put in.” If everybody would just stop and realize that if you’re counting the demos of commercial actors you’ve certainly passed up more interesting things to do with your time it would help a lot.


178 posted on 01/08/2022 6:29:01 AM PST by discostu (Like a dog being shown a card trick )
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To: Covenantor

8:48 to 9:04


179 posted on 01/08/2022 6:29:49 AM PST by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
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To: Kaslin

Part of it — and I suspect a big part — is a small world problem. Suppose you are doing a commercial. The corporate suits, who are woke worms trying to appease the twitter mobs, have hired DEI consultants, who are busy sleazing their way through every crevice of your company looking for points of leverage. These people are viciously biased, and they’ve been put in places of influence.

The DEI junta dictates that you have to have “diversity” in every commercial. You have two or four people in the typical commercial. How do you get “diversity?” Do the math. You will inevitably end up overrepresenting targeted minorities. 13 percent of the U.S. population is black. Do you think the diversity commissars will let you get away with putting one black person in every tenth commercial? I didn’t think so.

Then there’s geographical and market targeting. If an ad is targeted to a regional market, especially a big city, its demographics will reflect that. The market segmentation is probably even more significant. Who is actually watching broadcast tv on a regular basis, as opposed to cable or streaming content?

But yes, the anti-white bias is real, and it comes from the DEI mafia that thinks “diversity” is a hustle with a one-way ratchet. For them, it’s not about fairness; it’s a tribal power play, and they’ve been hired by people who are afraid of them. If I were running a big corporation, a university, or the federal government, I’d begin by firing the lot and telling them to get real jobs in something other than the racial hate industry.


180 posted on 01/08/2022 6:30:13 AM PST by sphinx
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