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Her Instagram Handle Was ‘Metaverse.’ Last Month, It Vanished.
DNYUZ ^ | December 13, 2021

Posted on 12/13/2021 2:28:23 PM PST by nickcarraway

In October, Thea-Mai Baumann, an Australian artist and technologist, found herself sitting on prime internet real estate.

In 2012, she had started an Instagram account with the handle @metaverse, a name she used in her creative work. On the account, she documented her life in Brisbane, where she studied fine art, and her travels to Shanghai, where she built an augmented reality company called Metaverse Makeovers.

She had fewer than 1,000 followers when Facebook, the parent company of Instagram, announced on Oct. 28 that it was changing its name. Henceforth, Facebook would be known as Meta, a reflection of its focus on the metaverse, a virtual world it sees as the future of the internet.

In the days before, as word leaked out, Ms. Baumann began receiving messages from strangers offering to buy her Instagram handle. “You are now a millionaire,” one person wrote on her account. Another warned: “fb isn’t gonna buy it, they’re gonna take it.”

On Nov. 2, exactly that happened.

Early that morning, when she tried to log in to Instagram, she found that the account had been disabled. A message on the screen read: “Your account has been blocked for pretending to be someone else.”

Whom, she wondered, was she now supposedly impersonating after nine years? She tried to verify her identity with Instagram, but weeks passed with no response, she said. She talked to an intellectual property lawyer but could afford only a review of Instagram’s terms of service.

“This account is a decade of my life and work. I didn’t want my contribution to the metaverse to be wiped from the internet,” she said. “That happens to women in tech, to women of color in tech, all the time,” added Ms. Baumann, who has Vietnamese heritage.

She started Metaverse Makeovers in 2012. When a phone running her app was held above one of the intricate real-world fingernail designs created by her team, the image on the screen would show holograms “popping” from the nails. This was before Pokémon Go, before Snapchat and Instagram filters became part of everyday life.

She saw the potential to scale the technology to clothing, accessories and beyond, but her investment money ran out in 2017, and she returned to the art world.

In the meantime, Mark Zuckerberg, Facebook’s chief executive, was investing heavily in his own futuristic vision of the metaverse — what he called “an embodied internet where you’re in the experience, not just looking at it.”

“The metaverse,” Mr. Zuckerberg said in announcing his company’s new name, “will not be created by one company.” Instead, he said, it will welcome a range of creators and developers making “interoperable” offerings.

Cory Doctorow, a tech blogger and activist, said this professed openness came with big caveats.

“He built Facebook by creating a platform where other businesses meet their customers,” Mr. Doctorow said, “but where Facebook structures the overall market, reserving to itself the right to destroy those businesses through carelessness, malice or incompetence.”

That vast power, governed by opaque policies and algorithms, extends to the company’s control over individual user accounts.

“Facebook has essentially unfettered discretion to appropriate people’s Instagram user names,” said Rebecca Giblin, director of the Intellectual Property Research Institute of Australia at the University of Melbourne. “There can be good reasons for that — for example, if they’re offensive or impersonating someone in a way that causes confusion.”

“But the @metaverse example highlights the breadth of this power,” she said, adding that under Facebook’s policies, users “essentially have no rights.”

On Dec. 2, a month after Ms. Baumann first appealed to Instagram to restore her account, The New York Times contacted Meta to ask why it had been shut down. An Instagram spokesman said that the account had been “incorrectly removed for impersonation” and would be restored. “We’re sorry this error occurred,” he wrote.

Two days later, the account was back online.

The spokesman did not explain why it had been flagged for impersonation, or who it might have been impersonating. The company did not respond to further questions about whether the blocking had been linked to Facebook’s rebranding.

Now that her account has been resurrected, Ms. Baumann plans to fold the saga into an art project she started last year, P∞st_Lyfe, which is about death in the metaverse. She’s also considering what she can do to help ensure that the metaverse becomes the inclusive place she said she had tried to help build.

“Because I have been working in the metaverse space for so long, 10 years, I just feel worried,” she said. She fears, she added, that its culture could be “corrupted by the kind of Silicon Valley tech bros who I feel lack vision and integrity.”


TOPICS: Business/Economy; Crime/Corruption; Culture/Society; News/Current Events
KEYWORDS: australia; criminals; facebook; gettherope; googleisevil; instagram; markzuckerberg; meta; metaverse; theamaibaumann
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1 posted on 12/13/2021 2:28:23 PM PST by nickcarraway
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To: nickcarraway

She could still sell the handle. I would. Big money.


2 posted on 12/13/2021 2:30:23 PM PST by Lazamataz (I feel like it is 1937 Germany, and my last name is Feinberg.)
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To: nickcarraway

The Borg never sleeps.


3 posted on 12/13/2021 2:35:06 PM PST by Salamander ("Salamander has barbaric tendencies" /Gundog)
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To: nickcarraway

She might get (another) offer that she can’t refuse.
This time, take the money and just keep on scrolling.
It’s not worth her time to keep mud wrestling with an invisible octopus.


4 posted on 12/13/2021 2:39:11 PM PST by lee martell
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To: nickcarraway
I'm surprised she can't find an ambitious lawyer willing to take the case on contingency.
5 posted on 12/13/2021 2:40:55 PM PST by BenLurkin (The above is not a statement of fact. It is either opinion, or satire. Or both.)
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To: nickcarraway

Who actually sets out to become a blogger anyway?

That’s like something you settle for after you have
failed amazingly at everything else.


6 posted on 12/13/2021 2:45:36 PM PST by humblegunner (Ain't drownin', Just wavin'...)
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To: nickcarraway

This story has more to do with the great reset and the notavax than most people realize.


7 posted on 12/13/2021 2:46:48 PM PST by gnarledmaw (Hive minded liberals worship leaders, sovereign conservatives elect servants.)
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To: nickcarraway

Instagram? Is that still a thing?

Original: “My purpose in life is to be a social media influencer.”

Translation: “I suck at evertything else, so I’ll get a job flattering the gullible.”


8 posted on 12/13/2021 2:51:57 PM PST by Jhadur ("You are not ready for immortality.")
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To: humblegunner

You’d be surprised how much money some bloggers and youtube stars make.


9 posted on 12/13/2021 2:52:24 PM PST by Pollard (PureBlood -- youtube.com/watch?v=VXm0fkDituE)
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Please Support FR
Click The Pic To Donate.


10 posted on 12/13/2021 2:53:11 PM PST by DJ MacWoW (The Fed Gov is not one ring to rule them all)
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To: Lazamataz
🎵 Go on take the money and run 🎵
11 posted on 12/13/2021 2:54:49 PM PST by Rebelbase ( State Dept. Havana Syndrome victims: Guinea pigs of 5G/graphene oxide vax experiments?)
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To: Pollard
You’d be surprised how much money some bloggers and youtube stars make.

I'd be shocked if they made a dime.

Bunch of thieving homos, the lot.

12 posted on 12/13/2021 2:54:51 PM PST by humblegunner (Ain't drownin', Just wavin'...)
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To: nickcarraway

Vanished, just like your bank account will when ‘they’ go to digital currency. (sign in a business today: due to a nationwide coin shortage we no longer take cash; card use only.)


13 posted on 12/13/2021 3:02:20 PM PST by choctaw man (Good ole Andrew Jackson, or You're the Reason God Made Oklahoma...)
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To: nickcarraway

A) Money makes her fears vanish
B) Fear makes he vanish

After being somewhat involved with the farce of how Zuckerburg got his Kauai property I go with B. The guy is a ruthless snake and will destroy her, her family, her business, her life with lawyers and private investigators.


14 posted on 12/13/2021 3:07:55 PM PST by Organic Panic (Democrats. Memories as short as Joe Biden's eyes)
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To: humblegunner

That is not a particularly enlightened statement. You should look up Mr. Beast on Youtube. Guy makes millions of dollars by giving away millions of dollars. The American dream you and I grew up chasing has no longer exists for 10’s of millions of people and they are simply inventing/reinventing ways of making money. Just because their path is different than your path does not make them thieving homos.


15 posted on 12/13/2021 3:13:40 PM PST by calljack (Sometimes your worst nightmare is just a start.)
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To: gnarledmaw

Can you explain what you mean? How do they relate?


16 posted on 12/13/2021 3:24:51 PM PST by HollyB
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To: calljack

Just looks up mr beast. Have no clue what he’s doing and can’t stand watching or listening to him shout long enough to find out. Please elucidate—without the shouting.

Thx,
Veto!
(The girl)


17 posted on 12/13/2021 3:26:55 PM PST by Veto! (Political Correctness Offends Me)
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To: Jhadur

Post 8 :::: pithy summary
Good job!


18 posted on 12/13/2021 3:55:08 PM PST by ptsal (Vote R.E.D. >>>Remove Every Democrat ***)
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To: Pollard

One of my son’s friends has a gaming blog where he records his video game play and gives out advice and clues to followers. At 25 years old he was making a half million a year with gaming companies paying to advertise on his blog.


19 posted on 12/13/2021 4:08:01 PM PST by Hatteras
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To: HollyB

The short version the proponents say that sebum blocks the follicle from being able to breathe or emerge. The carbonic acid supposedly removes the sebum plugs in a way that normal shampoo cant.

Im told that cosmetologists are presently being taught that the trick of these products is actually the stimulation the bald spot receives when “rubbing the product in for 15 minutes” or whatever that product directs.

I suppose a person could test it themselves. Its free to stimulate your own scalp by rubbing for 15 minutes a day. If it doesnt seem to work then try the plug removal shampoo. If that doesnt work then Id guess that neither are true.

You shouldnt believe anything I say, I shave my head bald these days. (Work related)


20 posted on 12/13/2021 4:10:11 PM PST by gnarledmaw (Hive minded liberals worship leaders, sovereign conservatives elect servants.)
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