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The 'News' Channels Could Use More News
Townhall.com ^ | August 25, 2021 | Tim Graham

Posted on 08/25/2021 4:07:16 AM PDT by Kaslin

The heartbreaking scenes of suffering in Kabul are the kind of "hard news" that many Americans find compelling. But on most days, many Americans don't find "hard news" a compelling thing to watch. People would rather be entertained. Even political junkies want to be entertained -- with political hot takes.

A new Media Research Center study of cable news coverage on CNN, MSNBC and Fox is a little depressing. Only 22.3% of the cable news hours surveyed can be defined as "hard news" -- with correspondents reporting from the scene, live coverage of breaking news or an anchor just reading the latest news headlines.

It's even worse if you compare it to the commercials. On average, the "news" networks have nine minutes of news in an hour ... and 18 minutes of commercials.

CNN led the pack with 28.2% hard news, compared to 20.3% on MSNBC and 18.4% on Fox. Overall, 70% of cable "coverage" is hosts talking to guests. More than half of the news -- 54% -- is discussion and analysis by anchors, correspondents and commentators. As CNN's Brian Stelter once admitted, cable news is "primarily a 24/7 talk show."

There's a pessimistic assumption that most people have already seen the headlines (or longer stories) on their cellphones; that reporting the news might sound repetitive. But that presumes it's not repetitive to hear the same talking points of opinion shared over and over again.

It wasn't always this way. In 2013, the Pew Research Center found in a study of 2012 newscasts that "factual reporting" comprised 54% of CNN's content, versus 45% for Fox News and just 15% for MSNBC. That's a few years before the Trump era kicked in. Now, all the channels are deeply invested in opinion.

For this, we should blame ourselves. Ratings and focus groups have probably demonstrated this is what we want as "news" consumers. Both Republicans and Democrats -- both conservatives and liberals -- are looking for information that confirms a worldview; the opposing worldview is too unconscionable to consider side by side. It used to be routine to see conservative versus liberal pundit debates on the cable channels. It's much more common today for everyone on a panel to have a similar, if not identical, view on issues.

To accompany the cable numbers, the MRC also looked at a sample of ABC, CBS and NBC morning and evening news shows. Overall, 50.1% of these shows were hard news. The evening newscasts had the most hard news (71.7%), followed by the 7 a.m. hour of the morning shows (60.9%). Even the much lighter second hour of these morning shows (24.9% hard news) beat the 22.3% tally for cable news.

All of this partisan division on partisan channels underlines why the country feels more divided and trust in the media keeps dropping. Both sides take their fights to social media sites, where both sides can assume the worst; that the other side is out to destroy democracy or abolish capitalism. The assumption is that every opponent argues in bad faith; that insincerity is rampant.

There's nothing wrong with vigorous debate, but it needs to step back from premises such as your opponent is part of a "death cult" or is not-so-secretly rooting for the Taliban, unless they're saying that crazy stuff out loud.

It would seem like the answer to building more trust in the "news" is to report more news and drop fewer opinion bombs. But with the gut check of numbers like these, is that entirely too optimistic an assumption?


TOPICS: Culture/Society; Editorial
KEYWORDS: cablenews; fakenews; gaslighting; kabul; leftwingmedia; media; msm; socialmedia

1 posted on 08/25/2021 4:07:16 AM PDT by Kaslin
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To: Kaslin

It’s all Covid, Covid, Covid!!!! Some Taliban stuff, California fires, flooding and weather.

For entertainment, I watch game shows and for facts it would be the Weather Channel.


2 posted on 08/25/2021 4:25:36 AM PDT by sodpoodle (Life is prickly, carry tweezers.)
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To: sodpoodle

I watch game shows on the game show channel like for example Mastermind whose host is Brook Burns. She also hosts The Chase. I also watch Family Feud, and Common Knowlege. One gameshow I can not stand is Deal or no Deal.


3 posted on 08/25/2021 4:49:24 AM PDT by Kaslin (Joe Biden will never be my President, and neither will Kamala Harris)
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To: Kaslin

We love the family feud.


4 posted on 08/25/2021 6:20:22 AM PDT by cnsmom
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To: Kaslin

I noticed this with our local news up here in Alaska. The volume of news about Anchorage and the rest of the state has been in decline for many years, but since last summer, most of the stories that are broadcast on the single station which carries news is mostly filler from sources in the Lower 48.

It’s hardly worth watching except for the weather... and the weather forecasters are constantly peppering their presentation with breathless statements about apocalyptic global warming.

The broadcast used to have enough local news to fill the hour. Now it’s just a local affiliate of MSNBC, without the mention of gun control, which won’t go over too well up here. :)


5 posted on 08/25/2021 9:14:12 AM PDT by redpoll
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To: sodpoodle

“It’s all Covid, Covid, Covid!!!! Some Taliban stuff, California fires, flooding and weather.”

I don’t watch national news, but my local news is:

Black guy killed another black guy (regularly)
Covid
Covid
Covid
Covid
Local politics
Covid
Covid

To balance out the racial disparity they are forced to report they actually ran a story recently about a white guy who left his dog in the car while he went in a store. He left the windows down. The end of the story was that they took the dog to the vet and “he showed no signs of distress”.


6 posted on 08/25/2021 10:48:01 AM PDT by suthener ( )
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