I think the creators of this wanted to provoke the reactions that they did. It validates them, and their view that the intolerant are unreachable bigots. But the next generation will grow up being more tolerant of alternate sexualities. And they know how much that pisses off the bigots, and they think it’s funny. They’re coming for the children in the sense that they want acceptance, but they know they’ll provoke a knee-jerk reaction.
They got “marriage” and an ultimate track to a nationwide “equality act” forcing acceptance, so they can take off their masks now. They could have never aired this before 2015.