Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

Krispy Kreme’s Vaccine Incentive Might Be Good Marketing But It’s Deeply Irresponsible
The Federalist ^ | March 24, 2021 | Tristan Justice

Posted on 03/24/2021 2:58:29 PM PDT by Kaslin

Krispy Kreme's promotion might be cute, and it's certainly good marketing, but it's deeply irresponsible.


Starting this week, customers with a COVID vaccination card showing they have received at least one dose of the two-shot vaccines from Pfizer or Moderna, or one shot of the Johnson & Johnson vaccine may redeem a free Original Glazed doughnut.

“Krispy Kreme also will continue to encourage everyone to share joy and take care of each other by launching ‘Be Sweet Weekend,’ offering guests who purchase any dozen an additional ‘Be Sweet Dozen’ to safely share with a friend or neighbor for just $1,” the company wrote in a press release.

And it’s not a one-time giveaway. The offer lasts the rest of the year.

The promotion might be cute, and it’s certainly good marketing, but it’s deeply irresponsible.

Obesity is among America’s leading public health crises, more than COVID, more than heart disease, more than diabetes. All three are exacerbated by the nation’s unsustainable weight, growing under the lockdowns as Americans binge on carbs, alcohol, and Netflix to cope with the trauma inflicted by politicians and public health officials.

A new survey out this month from the American Psychological Association interviewing 3,000 U.S. adults found 61 percent, or six in ten Americans gained undesired weight since the start of the coronavirus pandemic. Of those Americans who put on unwanted weight, millennials put on the most, packing on an average 41 pounds. Millennials were already the most obese generation, growing up in an era of packaged and processed foods.

Holy cow: 42% of Americans report undesired weight gain during Covid 19. The average weight gain is 29 lbs. And 41 lbs for Millennials! This will ramify for years to come. https://t.co/iRnyMDxbmX pic.twitter.com/tR9tcnt4s7

— Jonathan Rauch (@jon_rauch) March 22, 2021

The severity of the coronavirus pandemic has already offered a tragic lesson on the consequences of widespread obesity. According to the latest data from the Centers for Disease Control (CDC), more than 70 percent of U.S. adults 20-years-old and older are overweight. More than 42 percent qualified as obese.

The pre-existing weight epidemic made the U.S. especially vulnerable to a viral pandemic with a disease of inflammation which targets the respiratory system. Obese and overweight individuals, whose bodies already suffer inflammation, stand at greater risk of serious complications from a virus that’s claimed nearly 550,000 lives in the United States within 12 months. Obesity is also a primary culprit of creating pre-existing conditions that leave individuals more susceptible to potentially-fatal COVID complications such as diabetes and certain cancers.

Some doctors say it’s not so far-fetched to claim the U.S. death toll would likely have been far lower had Americans lived at a normal weight.

Dr. Tim Logemann of the Wausau Aspirus Hospital Cardiologist and Obesity Treatment Program in Wisconsin told The Federalist young people in particular, “would see much less deaths” at a normal weight.

Those treating the coronavirus realized early on obesity played a role in patient outcomes.

“Since the pandemic began,” Science Magazine reported last fall, “dozens of studies have reported that many of the sickest COVID-19 patients have been people with obesity.” In one study published in August, overweight patients stricken with COVID-19 were 113 percent more likely to be hospitalized compared to patients of an otherwise healthy weight. Obese patients were found 74 percent more likely to end up in intensive care units (ICU) and 48 percent more likely to die.

Yet, even as the nation emerges from a pandemic teaching a painful lesson on obesity, few Americans see excessive weight gain as serious a problem. Lockdowns closed gyms across the country, even outdoor fitness events have been canceled, and a stressed population confined to their living rooms has turned to detrimental habits. Krispy Kreme’s promotion is a direct reflection of Americans who have appeared to have learned nothing.

One Krispy Kreme Original Glazed doughnut, according to the company’s posted nutritional label, includes 190 calories. Each includes 10 grams of sugar, nearly half the American Heart Association’s maximum daily recommended intake for women, and a third of the recommended intake for men.

The colorful trays behind the Krispy Kreme counter complemented by the aroma of fresh pastries flooding the entrance make it hard to resist the temptation to make an additional purchase. That’s why the company offers free so often. They get you in the store, then tempt you for more.

The obliviousness to obesity as a public health crisis stems in part from a cultural conversation that cloaks the weight issue in the moral righteousness of aggressive body positivity.

Pop-star icon Lizzo gets vilified by fans as glorifying “diet culture” whenever she posts about doing things for her health. In January, the women’s magazine Cosmopolitan unveiled its February issue with covers of visibly obese women glossing the front page with the words, “This is healthy!”

Obesity is the second leading cause of preventable death and raises individuals’ risk to complications from COVID-19.

I’m sorry, this is not healthy. @Cosmopolitan pic.twitter.com/U8R0THaiiz

— Tristan Justice (@JusticeTristan) January 4, 2021

It’s important not to body shame. Doing so only plays into activist claims that raising awareness of the issue is only ever done in bad-faith arrogance over a deeply emotional problem. But ignoring the issue, and pretending obesity isn’t the problem that it is, is deeply irresponsible, and will only leave an overweight population even more vulnerable to future pandemics to come while exacerbating public health crises that already exist.

Sure, vaccinated individuals need not worry about potential complications from the novel Wuhan coronavirus. A simple indulgence then, might be in order. But this offer lasts the entire year, and a culture of accepted prolonged weight gain will have long-lasting consequences.


TOPICS: Culture/Society; Editorial
KEYWORDS: bodypositivity; cdc; coronavirus; cosmopolitan; covid; doughnuts; krispykreme; lizzo; obesity; vaccine
Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-62 next last
To: Kaslin

They surveyed 3,000 people out of 325 million. Is it any wonder polls don’t add up most of the time.


41 posted on 03/24/2021 5:01:37 PM PDT by napscoordinator (Trump/Hunter, jr for President/Vice President 2016 )
[ Post Reply | Private Reply | To 1 | View Replies]

To: Safrguns

In 20 years, Krispy Kreme will be treated like the hated oil and tobacco industry.


42 posted on 03/24/2021 5:03:35 PM PDT by napscoordinator (Trump/Hunter, jr for President/Vice President 2016 )
[ Post Reply | Private Reply | To 3 | View Replies]

To: ConservativeInPA

“It’s a hideously stupid reason to get vaccinated...”


It’s hideously stupid to submit to an EXPERIMENTAL vaccination which has vaccine expert doctors around the world warning about dire effects from it, that has never been fully tested in humans that does not provide immunity, does not stop transmission, had the critical animal safety trials skipped, had all the animals in previous trials DIE and one of which is produced by a company that has NEVER brought a vaccine to market and is avidly promoted by a billionaire sociopathic individual who advocates an 80% reduction in human population, and to boot is easily cured with an array of products some of which have been in wide use for over 60 years with the highest levels of safety.

The fact that Americans will submit to this for a free donut speaks volumes to the effects of years of drinking fluoridated water...or something that has caused a mass psychosis.


43 posted on 03/24/2021 5:31:49 PM PDT by Captain7seas ( )
[ Post Reply | Private Reply | To 10 | View Replies]

To: Kaslin

One donut ain’t gonna kill you


44 posted on 03/24/2021 5:38:19 PM PDT by Nifster (I see puppy dogs in the clouds)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Kaslin

Sheesh! KK makes a damn fine donut. Get ‘em hot from the glazer - they’re great. There was a KK on my way to high school and I stopped in at least once a week. I wouldn’t get the vaccine for a donut, or a dozen donuts, but that’s just me (I don’t trust any of them or the pushers ). I’ll keep an open mind, I might be persuaded, but it’s going to take time to develop a track record and accumulate a bucket of valid evidence - not half-assed happy talk, phony statistics, or shame games.
And, I’m damn sure not taking any so-called vaccine that alters my DNA. Call me old fashioned, but I like my DNA just as it is, thank you very much.


45 posted on 03/24/2021 6:40:07 PM PDT by Knocker (Sic Semper Tyrannis)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Knocker

...I like my DNA just as it is (warts and all) thank you...


46 posted on 03/24/2021 6:45:20 PM PDT by Knocker (Sic Semper Tyrannis)
[ Post Reply | Private Reply | To 45 | View Replies]

To: Knocker

“I like my DNA just as it is, “

I’m not sure I’m impressed with my DNA, but I prefer to keep it rather than have Bill Gates’ messing with it. A case of “the devil you know ...”


47 posted on 03/24/2021 6:48:37 PM PDT by MayflowerMadam (Just because you're offended doesn't mean you're right.)
[ Post Reply | Private Reply | To 45 | View Replies]

To: NEBO

BAN DONUTS!

They kill more than covid!

48 posted on 03/24/2021 7:24:04 PM PDT by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Nifster

Oh yeah?

Just eat my wife’s last one!


49 posted on 03/24/2021 7:26:20 PM PDT by Elsie (Heck is where people, who don't believe in Gosh, think they are not going...)
[ Post Reply | Private Reply | To 44 | View Replies]

To: Kaslin

I don’t eat that crap, and I don’t take injections of questionable, unproven biological agents.


50 posted on 03/24/2021 7:48:10 PM PDT by wetgundog
[ Post Reply | Private Reply | To 1 | View Replies]

To: NEBO
I didn’t realize you can become obese from ONE donut!

It's not one donut - it is one every day for the next year. So potentially hundreds of them.

51 posted on 03/24/2021 9:49:35 PM PDT by Republican Wildcat
[ Post Reply | Private Reply | To 2 | View Replies]

To: Knocker
And, I’m damn sure not taking any so-called vaccine that alters my DNA

Well since the vaccines can't and don't do that, you are fine.

52 posted on 03/24/2021 9:50:49 PM PDT by Republican Wildcat
[ Post Reply | Private Reply | To 45 | View Replies]

To: Republican Wildcat

Even a donut a day for a year is no big deal...lots of other factors to consider.

.


53 posted on 03/24/2021 9:58:36 PM PDT by Mears (.)
[ Post Reply | Private Reply | To 51 | View Replies]

To: Kaslin

54 posted on 03/25/2021 5:54:16 AM PDT by jonrick46 ( Leftnicks chase illusions of motherships at the end of the pier.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: HartleyMBaldwin

I gave blood the other day at the Red Cross and they gave me a card good for a free doughnut at Dunkin’ Donuts. When I looked at the fine print I discovered that the nearest city where it will be honored is 50 miles away. Somehow a 100-mile round-trip doesn’t seem worth it for a free doughnut.


55 posted on 03/25/2021 7:05:34 AM PDT by Verginius Rufus
[ Post Reply | Private Reply | To 38 | View Replies]

To: jonrick46

Wow. I didn’t know that doughnuts were a good source of Vitamin C and Iron.


56 posted on 03/25/2021 7:07:47 AM PDT by Verginius Rufus
[ Post Reply | Private Reply | To 54 | View Replies]

To: Kaslin

There are bigger problems to write about.


57 posted on 03/25/2021 7:10:29 AM PDT by 1Old Pro
[ Post Reply | Private Reply | To 1 | View Replies]

To: Verginius Rufus

But it’s free!


58 posted on 03/25/2021 7:13:02 AM PDT by HartleyMBaldwin
[ Post Reply | Private Reply | To 55 | View Replies]

To: Kaslin

Not irresponsible they don’t use forced feeding one has options.


59 posted on 03/25/2021 10:41:45 AM PDT by Vaduz (women and children to be impacIQ of chimpsted the most.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Elsie

Well in that case.....all bets are off


60 posted on 03/25/2021 2:16:30 PM PDT by Nifster (I see puppy dogs in the clouds)
[ Post Reply | Private Reply | To 49 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-6061-62 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson