Posted on 11/08/2020 6:56:54 AM PST by marcusmaximus
Sean Hannity may not be worried about the 2020 election — if he is, he hasn’t said it on his Fox News Channel show — but his ultimate boss has indicated media investors might have some cause for concern.
The executive who has final oversight of Fox News Channel suggested Tuesday that the surge in audiences enjoyed by news networks may fall noticeably after the 2020 election — a development that could have ramifications for some of the nation’s biggest media companies.
“I would expect that as we enter a more normal news cycle, which will happen eventually, that appetite for news will shift,” said Lachlan Murdoch, executive chairman and CEO of Fox Corporation, during a Tuesday call with investors.
-snip-
Five of the nation’s biggest cable-news operations — Fox News Channel, CNN. MSNBC, CNBC and Fox Business Network — are projected to take in more than $3.1 billion in advertising in 2020, according to Kagan, a market-research firm that is part of S&P Global Intelligence, and more than $2.7 billion in fees from cable and satellite distributors. And while the affiliate money is likely to stay stable, the advertising dollars would fall if ratings were to moderate. MSNBC would have the most cause for concern. According to Kagan, that network, controlled by NBCUniversal, relies more heavily on ad revenue than distribution money. The other four make more of their money from the fees they charge cable systems.
The potential for a downturn is cause for hand-wringing at the news operations. MSNBC in particular has in past cycles seen a noticeable shift in viewership when politics are not at the fore of the national conversation. Meanwhile, attention to politics in recent days has been gobsmacking: Fox News Channel has seen enormous surges for primetime hosts like Tucker Carlson
(Excerpt) Read more at variety.com ...
TV “news” ratings ALWAYS fall after elections. Because elections artificially inflate the level of interest people have in TV “news”. He might as well say the sun is going to rise in the East.
Mike Lindell of “MY PILLOW” can achieve defunding FOX all by himself.
I hear you ... stay with Free Republic and check out some alternative news other than cable ... cable is tough ... news maxx just doesn’t do it for me ... oan news is ok ...there’s other alternatives ... your discretion ...
have a good day ...
True, however, if normal non-election season ratings (Loyal “Conservative” everyday/night viewers’ wants as far as watching news sources/pundit shows) take a nose dive I wonder what his tune will be.
My mom had it on but she is now seeing the light.
He’s just trying to CHA beforehand for the giant sucking sound about to be heard at Fox News, as droves of conservative viewers ditch Fox, and no leftists show up to replace them (I left Fox and cable tv years ago, saw the writing on the wall even then).
Wish it was that simple to defund the thieving PBS socialist/ pervert supporting thieves-taking tax money from all while driving the leftist cause.
Die, Faux, Die!
Just watched 30 seconds of Fox and we were screaming at the TV so we had to turn it off. They have the gall to tell us, their audience, that if we don’t accept the outcome, their outcome, we are undermining the public confidence in the electoral process. WTF HAVE THEY BEEN DOING FOR THE PAST FIVE YEARS???
We’ll know NewsMax is winning when we start seeing ‘My Pillow’ commercials
You’re right. When advertisers find ratings have dropped, they will spend their money where the audience is.
Faux commit suicide for team MSM.
Anyone else wondering why Deep State just blew such a valuable enemedia asset...?
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