Well now, my face, my hair belong to me. If you want to put me in your data base ok, fork over 10 million dollars, i am a capitalist.
When knocking over a liquor store, don’t forget to wear a ski mask, if you treasure your privacy, and gloves to protect your finger prints from detection.
You also need to prove damages. You would have to prove:
1) Your face is a known brand which produces revenue for you
2) The publication of your image made $ specifically from using your face (vs. a generic)
3) Your brand was weakened from that use
4) Amount of $ the use weakened your brand (via forensic accounting analysis)
Good luck surmounting ANY of these hurdles, even if you got past the expectation of privacy.
If Tom Cruise were to go to Trader Joe's and I caught a pic of him and sold it for $20,000 he would have no basis for a suit.
Thus, papparazzi.