Posted on 08/11/2020 1:14:43 PM PDT by billorites
Joe Biden’s spend on Facebook advertising dropped an astonishing 65 percent last month after a costly push for elusive young voters saw the Democratic nominee pumping up to $1.4 million a day into the platform.
With less than 100 days until the election, the campaign slashed its entire digital spend by more than half between June and July, according to ad records from Facebook and Google.
Digital operatives speculated the campaign’s decision to cut its online drive, which came at the height of the Black Lives Matter protests in early June, was because the ads were unsuccessful and failed to raise money for the septuagenarian candidate.
The Democratic nominee’s campaign quintupled spending in the first days of June from $254,000 on June 1 to $1.4 million on June 4, according to Facebook’s ad library.
Biden dropped $5.5 million in the first week of June on ads skewering the president for his response to protests in Minneapolis after the death of George Floyd — accusing him fanning “the flames of white supremacy” and asking voters to donate and endorse Biden.
It was more than what the campaign had spent in the first 10 months of Biden’s White House bid.
Trump’s campaign by comparison spent about $1.27 million on Facebook ads in the same week.
A CNN report announcing the huge spend said the campaign was making an appeal to young voters with a digital ad about racism running on Facebook, YouTube, Snapchat and Google in swing states.
But just weeks later, Biden’s campaign dramatically pulled back its ad budget with the social media giant and shelled out just $41,300 for digital ads on July 18.
One veteran campaign digital director who spoke on the condition of anonymity said that figure was “embarrassingly low” with less than 100 days to the election.
(Excerpt) Read more at nypost.com ...
GOOGLETWITTERFACEBOOKYOUTUBE ads are worthless.............
Joe is actually believing the polls that show him with a gazillion point lead over Trump
He’d rather give Fakebook cover to censor Trump’s ads.
he has the sit on my facebook sewn up
Why pay for the milk when the cows (Facebook, Twitter, Instagram) will give it to Joe for free.
Why would he spend anything? All the social media platforms are already in the tank for him.
My five year old has been asking me “who’s Joe Biden” a lot recently, apparently the target voter they’re trying to reach likes slime and Minecraft videos.
I am sure getting tired of his YouTube ads.
This is what I was thinking.
Joe saving his bucks for when he loses
They are pounding ads into my Youtube feeds and won’t let me skip past them. What a waste of their money.
But if you buy 5-15-30-2minute ads on Youtube, tubi and other streaming services, viewers can't skip the ad, can't block you specifically as an advertiser, and cannot comment below the ad for all to see.
Biden’s Facebook spending fell 65 percent between June and July, while the Trump re-election campaign’s increased 46 percent, according to the platform’s ad library.
On Google, which includes YouTube, the Democratic nominee also pulled back spending by 35 percent, while the president’s team increased its by 73 percent.
Overall, Biden’s digital spending was halved.
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Hmm. Home stretch when people actually b begin to pay attention to campaigns and Biden scales back.
Got Adblocker Plus and Ghostery?
I find ads during a streaming video to be totally annoying. Maybe I’m just getting old— maybe millenials like sitting through a stupid ad when they just want to watch the video.
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