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Uncle Ben’s rice says ‘now is the right time to evolve the brand’
CBS17 news ^ | Jun 17, 2020

Posted on 06/17/2020 11:15:50 AM PDT by kevcol

NEW YORK — The owner of the Uncle Ben’s brand of rice says the brand will “evolve” in response to concerns about racial stereotyping.

Caroline Sherman, a spokeswoman for Mars, which owns Uncle Ben’s, says the company is listening to the voices of consumers, especially in the black community, and recognizes that “now is the right time to evolve the brand, including its visual identity.”

In the wake of the police killing of George Floyd in Minneapolis, activists and consumers have demanded that companies take a stand against racial injustice or lose their business.

(Excerpt) Read more at cbs17.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: auntjemimah; blm; carolinesherman; mars; onewokeday; pc; politicalcorrectness; somuchwinning; sowoke; unclebens; whiteguilt; woke
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1 posted on 06/17/2020 11:15:50 AM PDT by kevcol
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To: kevcol

How about rename is Aunt Karen’s White Rice?


2 posted on 06/17/2020 11:17:16 AM PDT by Cowboy Bob (Mocking Liberals is not only a right, but the duty of all Americans.)
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To: kevcol

Next will be hockey pucks, after all, why are hockey pucks black, why can’t they be white..here you have white hockey players hitting a black puck, obviously that is totally racist/sarc


3 posted on 06/17/2020 11:17:38 AM PDT by Sarah Barracuda
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To: Cowboy Bob

How about rename is Aunt Karen’s White Rice?


Or Ching Chong Super Best Lucky Rice?


4 posted on 06/17/2020 11:18:19 AM PDT by HombreSecreto (The life of a repo man is always intense)
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To: kevcol
says the company is listening to the voices of consumers, especially in the black community, and recognizes that “now is the right time to evolve the brand, including its visual identity.”

Yes, because having a genteel, kindly-looking elderly black man as your logo is “racist.”

As I have said on other threads. The woke-corporate and leftist answer to “racism” is to remove any references to black characters from previous society and culture

The perverse result will be that before long, black people, their identity, and culture are going to exist ONLY as a pure political and ideological construct of the Left, to be used at their command.

5 posted on 06/17/2020 11:18:51 AM PDT by PGR88
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To: kevcol

Django’s unchained rice!


6 posted on 06/17/2020 11:19:00 AM PDT by brownsfan (Behold, the power of government cheese.)
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To: kevcol

How about lets just end it altogether.

We can end aunt jemima too right now.

Lets take all blacks off all packaging of materials. Lets just do that.

Then they will b1tch they dont see black people on products.

I am so sick of the racist trotskyite bullshiite.


7 posted on 06/17/2020 11:19:32 AM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: kevcol

When is it Lucky Charms’s turn?


8 posted on 06/17/2020 11:22:00 AM PDT by Mudflaps
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To: Sarah Barracuda

Ice is white. That’s racist, too.


9 posted on 06/17/2020 11:22:03 AM PDT by rfp1234 (Caveat Emperor)
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To: kevcol

All this time the company was racist?


10 posted on 06/17/2020 11:22:14 AM PDT by Sans-Culotte (With every passing day, I am a little bit gladder that Romney lost in 2012.)
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To: kevcol

Won’t that be killing that Clyburn politician’s second gig?


11 posted on 06/17/2020 11:23:02 AM PDT by doorgunner69 (Peace is that brief glorious moment in history when everybody stands around reloading - T Jefferson)
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To: kevcol

Uncle Tom’s sounds good.


12 posted on 06/17/2020 11:23:38 AM PDT by Mr Ramsbotham ("God is a spirit, and man His means of walking on the earth.")
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To: Mudflaps

Still OK to hate the Irish?


13 posted on 06/17/2020 11:23:57 AM PDT by doorgunner69 (Peace is that brief glorious moment in history when everybody stands around reloading - T Jefferson)
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To: kevcol

Uncle Bens Kicking Whiteys Ass Rice

Uncle BLM’s Racist Rice


14 posted on 06/17/2020 11:23:59 AM PDT by Secret Agent Man (Gone Galt; Not Averse to Going Bronson.)
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To: kevcol

First the Indian on Land o lakes butter, then Aunt Jemima, then Uncle Ben, this could be never ending. Why not package everything in a plain box with an agreeable font describing the contents, like RICE, PANCAKE MIX, BUTTER. The assign a number corresponding with the manufacturer as many company names are also problematic and racist, like Apple Computer, Apples are for healthy people and discriminate against unhealthy people and is triggering.


15 posted on 06/17/2020 11:24:06 AM PDT by 1Old Pro (#openupstateny)
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To: kevcol

Well, we know the success of “woke” brands. Just ask Gillette after their ridiculous gender identity based campaign not long ago, lol.


16 posted on 06/17/2020 11:24:08 AM PDT by OttawaFreeper ("The Gardens was founded by men-sportsmen-who fought for their country" Conn Smythe, 1966)
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To: kevcol

I buy the big 25 pound bags Generic.

I hate it when food goes PC.


17 posted on 06/17/2020 11:24:40 AM PDT by OpusatFR
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To: kevcol

Christopher Columbus statues pulled down, Gone with the Wind showings suspended by HBO, Cops off the air, Robert E Lee statues beheaded, Uncle Ben soon to be a has been, etc. The left and their media allies need to stop with the hysterical virtue signaling by judging the mores of the past in light of today’s changed values for those values one sanctimoniously espouses today will no doubt be judged and found lacking by others in the future as we constantly evolve.


18 posted on 06/17/2020 11:24:43 AM PDT by chuckee
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To: kevcol

What could possibly be construed as racially insensitive concerning Uncle Ben????

The bow tie???

No more a racial issue than Colonel Sanders, Mr. Whipple, Granny Smith or Chef Boyardee.


19 posted on 06/17/2020 11:26:02 AM PDT by traderrob6
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To: Secret Agent Man

Yep, that’s exactly it. Soon no one will know or care about indigenous American people, because every positive Indian character/logo/mascot has been erased from history.


20 posted on 06/17/2020 11:26:13 AM PDT by GOP_Party_Animal
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