[artichokegrower]

No more Evinrudes! What next?

[Sacajaweau]

We had a 7hp Evinrude for our little Penn Yan. So fun!! We had to put mom on the end of the boat to balance it.

[gibsonguy]

More proof that nothing is forever.

[ButThreeLeftsDo]

Related ...

http://www.freerepublic.com/focus/f-news/3849135/posts

[ImJustAnotherOkie]

Giving them their props.

[Bonemaker]

That will show the virus who is boss.

[Bob434]

one of the nicest companies around, they weren’t Evin Rude

Seriously though- the financial impact of this has forever changed the world- some will never recover-

[GaryCrow]

They were on the way out before Covid-19, their market share was tiny. Their outboards have a very vocal, but small fan base. They only made two stroke engines when the market had decidedly chosen more modern four strokes. They pushed their two stroke technology into the modern age with fuel injection and various other technologies, but in the end it’s like putting fuel injection and digital gauges in an Edsel, it’s still an Edsel.

Covid-19 was a convenient excuse, they wouldn’t have lasted much longer even without the pandemic.

[Buckeye McFrog]

translation: They were going to shut-down anyway, but by citing coronavirus as the reason they are giving their laid-off employees access to the sweetened unemployment benefits.

Occam’s Razor.

[headstamp 2]

The late 90’s “Ficht” debacle put them on the road to death. They had powerheads blowing up with a huge financial hit to warranty them. Then you had the Bombardier takeover that finished them off.

[outofsalt]

Evinrude had merged with Johnson (of “big Johnson” fame) and were made by Bombardier in Canada. Bombardier makes jets and trains and are trying to divest; in this market they will go broke.