Posted on 04/16/2020 11:17:02 AM PDT by rktman
Land O’Lakes is quietly undergoing a brand makeover, removing the iconic Indian woman from its packaging after 92 years.
Land O’Lakes President and CEO Beth Ford said in a statement that the Minnesota butter company is repackaging its products in time for the company’s “100th anniversary.”
“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford said. “Our farmer-to-fork structure gives us a unique ability to bridge this divide.”
A spokesperson for the company told the Post Bulletin the branding shift is to focus on the farmers who make the company’s butter and other products.
The package design that is slated to replace the Native American woman features “Farmer Owned” in large text over the background of a blue lake and pine trees.
Some butter packages show images of farmers working in the field with the words, “Proud to be Farmer-Owned: As a farmer-owned co-op, we stand together to bring you the very best in dairy.”
Land O’Lakes said the updated design is being rolled out on several products, with more to come in 2020.
(Excerpt) Read more at breitbart.com ...
Is that like folding a dollar bill so that George Washington turns into a penis?
It’s a timeless classic! I even showed my kids one day.
Beth Ford is jealous that she’s not as hot as the Indian chick on the label.
Bloomin idiots ancestors taught them in five minutes.
Last year I demonstrated that to some friends. What a hoot!
Yes, you get the idea.
Exactly true ! The sexiest knees in all farmdom, and made a pubescent boy's heart flutter for butter !
If they change the box logo, I probably will have to go to a name and box I can easily recognize - Irish Kerrygold !
It’s time for the Squaw to start ‘seeing other churners’ anyway. Some other company will welcome her.
Then Land O’Lakes will claim “She’s ours!”
LOL! My dad showed me that about 55 years ago.
I never could figure out why dairy products needed a native american logo.
native americans never consumed dairy (other than when breastfed) and are more than likely dairy intolerant.
I just bought a box of their butter yesterday. It will be the last product of theirs that I will ever buy.
Hey, Laz, they just removed a woman from your package.
Mr Ramsbotham :" Even Aunt Jemima?"
Even Mrs. Butterworth ?
Her bodacious body is profiled on the bottle body ! even though she isn't supple.
and she's married to Uncle Ben !
Oh, just Dam ! There goes all my youthful memories and treats.
yup.
as i said it’s gonna cause b1tching either way, so let’s just be done with it.
HA HA HA HA HA!
I stopped buying Gillette products when their androphobic ad came out. I now use Harry’s, which are much better razors.
I guess Uncle Ben and Rastus (the Cream Of Wheat guy) are out of a job. Maybe the animal rights posse can get in on the action and get Charley The Tuna and Tony The Tiger kicked out as well.
If they just removed her from the packaging, is she still fresh?
fine, I’ll find another bran then! Cabot butter is better anyways!
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