Covid19 isn't good visually. It's usually ambulances, and people on respirators. Visuals of quarantined houses isn't a winner. Every failure by the feds gets attention, etc. Throw in visuals coming out of Italy and other such scenes.
He looks gun shy on this one. It's hard to create a good visual when the winning is people who don't get sick, or a recovery that doesn't have a tv crew outside their home. All deaths will get attention.
Its in the shared concerns; the frank acknowledgement that we are in this together, coupled with the demonstrated traditional American success approach—that however long it may take us, we will make it, etc., if we all pull together.
Nursing homes are soooooooo vulnerable.
Trump speaking as a loving father to his extended family helps him visually & emotionally. The formula works.