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title:Unilever will stop advertising ice cream to children
The Washington Post ^ | February 14, 2020 | Laura Reiley

Posted on 02/15/2020 2:26:19 AM PST by John W

Unilever, one of the oldest multinational consumer goods companies, pledged this week to stop advertising ice cream to children. By the end of this year, the company will stop marketing and advertising foods and beverages to children under the age of 12 in television and print, and for children under 13 via social media channels.

Unilever may not leap to mind when it comes to frozen dairy confections, but it should. The company owns premium brands Ben & Jerry’s and Talenti, workhorse ice creams Breyers, Klondike and Good Humor, and specialty bars and ice cream treat brands Magnum, Cornetto, Viennetta, Choc Ice and others.

“The World Health Organization names childhood obesity as one of the most serious public health issues of the 21st century. And it’s a key reason why Unilever is committing to new principles on marketing and advertising foods and beverages to children,” the company said in a statement.

The company says it will not run ads on television and other media where children under 12 represent more than 25 percent of the audience. It will not promote ice cream products in schools or children’s films. In addition, Unilever said it won’t employ celebrities or social media influencers or use licensed cartoon characters in marketing that appeals primarily to kids under 12.

(Excerpt) Read more at apple.news ...


TOPICS: Business/Economy; News/Current Events
KEYWORDS: icecream
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1 posted on 02/15/2020 2:26:19 AM PST by John W
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To: John W

The world’s top athletes never ate ice cream as children /s


2 posted on 02/15/2020 2:31:06 AM PST by Moonman62 (Charity comes from wealth.)
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To: John W

The World Health Organization names childhood obesity as one of the most serious public health issues of the 21st century.

...

I miss the good old days when the biggest threat was starvation /s


3 posted on 02/15/2020 2:33:23 AM PST by Moonman62 (Charity comes from wealth.)
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To: John W

It won’t make any difference to a kid. Are parents now to withhold a weekly allowance because their children may happen upon an ice cream truck down the street or worse, the grandparents who like to “spoil” their grandkids?


4 posted on 02/15/2020 2:35:25 AM PST by equaviator (There's nothing like the universe to bring you down to earth.)
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To: John W

More for me!


5 posted on 02/15/2020 2:36:33 AM PST by Does so (...Democrats believe in democracy when they win the election...)
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To: John W

Note to snowflakes etc: Get off the social media and get yourself a job.


6 posted on 02/15/2020 2:41:17 AM PST by duckman ( Not tired of winning!)
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To: John W

tick off another culturally related all-American item - ice cream

replaced by kelp cones


7 posted on 02/15/2020 3:12:20 AM PST by blueplum ( ("...this moment is your moment: it belongs to you... " President Donald J. Trump, Jan 20, 2017))
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To: John W

And then they came for the kids ice cream. We should have stopped them at cigarettes.


8 posted on 02/15/2020 3:13:12 AM PST by BusterDog
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To: equaviator

Next up, parents should not be allowed to pay children for doing chores around the house because that is learning capitalism.


9 posted on 02/15/2020 3:16:14 AM PST by Erik Latranyi (The Democratic Party is communism)
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To: Erik Latranyi

“Next up, parents should not be allowed to pay children for doing chores around the house because...”

Beacuse that money should be considered taxable income, redistributable to “less fortunate” adults. /s


10 posted on 02/15/2020 3:31:55 AM PST by equaviator (There's nothing like the universe to bring you down to earth.)
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To: John W
So even something like this is now not politically correct?
11 posted on 02/15/2020 3:35:47 AM PST by OttawaFreeper ("The Gardens was founded by men-sportsmen-who fought for their country" Conn Smythe, 1966)
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To: OttawaFreeper

Hey I have an idea lets cut off our noses in spite of our faces


12 posted on 02/15/2020 3:40:22 AM PST by ronnie raygun (nick dip .com)
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To: Moonman62
The world’s top athletes never ate ice cream as children /s

The former top Rams running back, Wendell Tyler, couldn't afford ice cream as a kid. He ate sugar sandwiches.
13 posted on 02/15/2020 4:17:12 AM PST by Dr. Sivana (There is no salvation in politics)
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To: John W

Absurd.


14 posted on 02/15/2020 4:42:39 AM PST by jimfree (My19 y/o granddaughter continues to have more quality exec experience than an 8 year Obama.)
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To: John W

They are fine with supporting all kinds of deviant lifestyles, but not ice cream for kids!


15 posted on 02/15/2020 4:54:47 AM PST by HereInTheHeartland (Leave me alone, I have no incriminating evidence on the Clintons)
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To: John W

Hell, just go ahead on file for bankruptcy.


16 posted on 02/15/2020 4:58:16 AM PST by WKUHilltopper
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To: John W
The ice cream truck better drag its fare down my street this summer. One of the BEST treats of being a grandma is when a 2-yo hears that sound. Pure joy comes across his face. (Of COURSE I’m waving Mr Ice Cream down!). Honestly, even when our girls were little it was a joy. Pretty sure “ice cream” was one of our 2nd’s first words. :)

Meanwhile: Mr Zin rant: “oh, right ..like ice cream hasn’t been around for 150 freaking years? Right..it’s the ice cream company’s fault? Good God. You’re worried about your kids’ health? Get rid of every single piece of electronics. Get their fat ass to go outside and play basketball, ride bikes, go exploring, get an old tire and go rolling in it! Geeez...get their face out of a screen!”

17 posted on 02/15/2020 5:05:11 AM PST by ZinGirl (Now a grandma ....can't afford a tagline :))
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To: John W
Hmmm... Unilever...

Hey, I have a question. Not asking for any particular reason other than going off on a tangent.

What was the name of the "Multinational consumer goods corporation" that Walt/Heisenberg did business with in Breaking Bad? The one that Lydia worked for before she met her fate in the final episode?

Sorry for the tangent, just asking.

18 posted on 02/15/2020 6:18:09 AM PST by OKSooner (Free Beer Tomorrow)
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To: John W

We ate all kinds of stuff when I was a kid, but I rarely saw any fat kids in school. I still rarely do, 50 years later. Maybe it is my suburban neighborhood?


19 posted on 02/15/2020 6:42:12 AM PST by PghBaldy (12/14 - 930am -rampage begins... 12/15 - 1030am - Obama's advance team scouts photo-op locations.)
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To: John W

The Left, eaten up with envy and guilt, wants to enjoy the normal, everyday things that the Right already enjoys without guilt. They want to process their desires through a lens of political correctness so that they can shed the guilt—and even feel superior about—what we do as a matter of course every day.

So they declare ice cream advertising and consumption bad for kids. But...they will take theirs to some local, politically-correct, “hand-crafted, artisan creamery” so they can ENJOY ICE CREAM there!


20 posted on 02/15/2020 8:17:55 AM PST by BradyLS (DO NOT FEED THE BEARS!)
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