Many are sensitive to having phony changes thrown on innocent people, so there’s that.
Seems like a very easy sale -- "I'm a white guy, I'm a billionaire, I'm the president -- and they came after me and they almost railroaded me! If they can do that to me, they can do it to anyone! Do you have friends and family that have been unfairly targeted? Help me clean up the system! Help me drain the swamp! The Democrats are the swamp!"