Posted on 11/18/2019 10:51:50 AM PST by karpov
Some 18 months after a racial incident in Philadelphia led Starbucks to institute an official policy to open its U.S. coffeehouses and bathrooms to anyone, regardless of whether they make a purchase, a study finds the Seattle giant may be paying a big price for its pledge to be a third place for all people.
Monthly visits to Starbucks dropped 6.8% compared with other nearby coffee shops after the open-bathroom policy was put in place in May 2018, according to a joint study released Tuesday by academics from the business schools at the University of Texas at Dallas and Boston College. The study, conducted in collaboration with the data company SafeGraph, examines aggregate and anonymous cellphone location data from more than 10 million devices between January 2017 and October 2018.
It covers nearly 10,800 U.S. Starbucks locations and measures them against other cafes and restaurants nearby.
“The decline in visits to Starbucks is large and significant,” the 43-page report says.
...
With the free bathroom access, the researchers looked at the proximity of a given Starbucks store to a homeless shelter and found that customer traffic declined at almost double the rate at stores closest to homeless shelters versus those farthest away. The researchers also found fewer citations for public urination in nearby Starbucks locations as a result of its policy change.
Customer traffic wasn’t the only thing that was hurt. The average income of Starbucks’ customers has dropped compared with the average income of other nearby coffee shops, thanks to fewer visits from “its wealthier clientele.” “This would be consistent with them being more sensitive to crowding and the new visitors brought in by the bathroom policy,” the paper says.
Meanwhile, customers who visit its stores spend on average 4.2% less time in Starbucks compared with other coffee shops
(Excerpt) Read more at forbes.com ...
I know you are being sarcastic, but this is truly what the Left has planned for our future.
Get Woke, Go Broke.
Over 3 years since I visited one of those over-priced, over roasted coffee shops. Never going back.
Some 18 months after a racial incident in Philadelphia led Starbucks
What racial incident?
Two people occupying space that did not buy anything from the establishment were asked to buy something or leave.
What did race have to do with any of that?
Such BS, our media sucks
I learned just last week a favorite coffee shop had closed
I haven’t been in a Starbucks for years, and I certainly aren’t going to change now
Who the hell wants to buy over priced burnt swill and drink it next to a guy who smells like he sht himself. Ill buy my over priced burnt swill in a better place. McDonalds or dunkin.
They’re so hung up on human rights they forgot all about HARD-EARNED rights!
Corporations and private business get “Woke” and often lose a lot of future income.
CLV = Customer Lifetime Value:
When left wing corporate board member idiots chase away fans/customers/buyers to promote Social Justice Warfare/Welfare BS, often those customers will stay away for their lifetime.
P&G, Nike, pro football and fill in the blank_______________ have ended their relationships with millions of Deplorables customers with their Justice Warfare BS marketing.
These idiots depending on the millennials to bail them out, may be even more stupid than pushing SJW BS.
CLV aka Customer Lifetime Value:
The model for customer cash flows treats the firm’s customer relationships as something of a leaky bucket. Each period, a fraction (1 less the retention rate) of the firm’s customers leave and are lost for good.[1]
The CLV model has only three parameters: (1) constant margin (contribution after deducting variable costs including retention spending) per period, (2) constant retention probability per period, and (3) discount rate.
Furthermore, the model assumes that in the event that the customer is not retained/lost, they are lost for good.
Customer Lifetime Value:
https://en.wikipedia.org/wiki/Customer_lifetim
I’m gonna skip showering for a month and then loiter inside a Starbucks while making odd noises and sitting next to random customers :)
They shouldn’t care.
They’re all ####ing woke.
gee... who’d a-thunk?
the only Star*ucks we patronize at all is one in the lobby of a building we visit
...
it does not have its own bathrooms and the building maintains the appropriate separate mens and womens’ facilities
the issue is also that their product has almost NO TASTE!
why pay $5 for something that tastes like lukewarm sink water? there’s a competitor that serves real coffee just down the block, we walk down there 95% of the time and only buy from Star*ucks when there’s just no time to make the trip
Not even the left wing socialists have stopped drinking Starbucks coffee.
You think they would reward the “community value”.
I’m proud to say I haven’t entered a Starbucks in 3 years.
Too much sugar and too much political correctness.
Both make you fat and stupid.
It wasn’t a racial incident.
I’m glad to find out that the folks may be stupid, but they are smart enough to abandon Starbux. I hope the liberal place loses money every year. What will they do then? Demand “equality”?
Got that wrong,
Not even the left wing socialists have stopped drinking Starbucks coffee.
You think they would reward the “community value”.
Should be
Even the left wing socialists have stopped drinking Starbucks coffee.
You think they would reward the “community value”.
We always called it 5bucks.
That is not my experience. My suggestion is that you stick with their dark roast coffee, which I drink black with no sugar and find to be freakin' awesome.
That said, I rarely actually order coffee at Starbucks. I just buy Starbucks or Peets dark roast ground coffee at my local supermarket or, even better, at Walmart where it's a few dollars cheaper for a 12 oz. package.
Then I make with at home using my manual French Press, and it's perfect every time.
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