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Paul Mabray: wine’s biggest problem? Consumers don’t care about wine
The Buyer ^ | 21 Aug 2019 | Richard Siddle

Posted on 08/21/2019 10:01:49 AM PDT by ptsal

There is a lot spoken and written about the wine industry’s inability to truly connect with more consumers about what wine is all about and why there is so much to discover if only people took the time to look. But why should they? Are they ever going to change the habits of a lifetime and not just see wine for what essentially it is. An alcoholic drink to enjoy with friends or on your own. That’s where Paul Mabray start his conversations about wine. If wine is truly going to connect with its target audience it needs to really understand what consumers do care about and that means getting deep, down and digital. Which is the message he delivered to great effect at this summer’s MUST Fermenting conference in Portugal.

(Excerpt) Read more at the-buyer.net ...


TOPICS: Business/Economy; Culture/Society; US: California
KEYWORDS: alcohol; consumers; marketing; oenology; trends; wine; zymurgy
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To: CatoRenasci

Well, that was interesting...


61 posted on 08/21/2019 8:10:49 PM PDT by goodnesswins (White Privilege EQUALS Self Control & working 50-80 hrs/wk for 40 years!)
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To: CatoRenasci
... fine wines from California ...

Just found "Bottle Shock" (2008) as a free movie on Amazon Prime. Starring the late, great Alan Rickman, a wonderful story on the French competition of French & Napa Valley wines (1975) that came back with California winning both the white & red categories. A fun watch!

62 posted on 08/22/2019 6:46:21 AM PDT by SES1066 (Happiness is a depressed Washington, DC housing market!)
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To: SES1066
Just found "Bottle Shock" (2008) as a free movie on Amazon Prime

The book it was based on is really a great read as well - the movie kind of condensed pieces of it into a story. I forget the name of the book, however. But it shouldn't be hard to find.

63 posted on 08/22/2019 6:49:29 AM PDT by FalloutShelterGirl (Cool! I found my original screen name!)
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To: virgil

No, never tried it.

Orina de Gato Negro Caliente.
Does have a ring to it though.


64 posted on 08/22/2019 7:15:07 AM PDT by oldvirginian (Winning isn't everything, it's the ONLY thing. TRUMP 2020!!)
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To: Romulus
Understood. I like some Rhone wines very much, but if you held a tastevin to my head and said you must choose, red Rhones would be a ways down the list. At the top would be Burgundy (though it has become absolutely prohibitively expensive even at village level AOCs) at ages 8+, then equally classified Bordeaux and equivalent California Cabernet/Cabernet blends at ages 15+, then Barolo at age 20+, and then the Rhones - Hermitage at at least 15 and Cote Rotie at 10+.

I recognize mine is not a typical modern palate, but I'm an old fart and was trained by guys who were old when I was young. Most of the were graduates of Conegliano around the beginning of the 20th century, and all were active as winemakers in California before Prohibition.

65 posted on 08/22/2019 8:07:39 AM PDT by CatoRenasci (Ceterum Censeo Islam Esse Delendam -- Forsan et haec olim meminisse iuvabit)
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To: SES1066

It was a fun movie - I knew (or have met at least) most of the real people involved in that exercise. I’ve been a fan of Chateau Montelena since its revival. I remember when they had the problem with the cloudiness in the Chardonnay...


66 posted on 08/22/2019 8:09:56 AM PDT by CatoRenasci (Ceterum Censeo Islam Esse Delendam -- Forsan et haec olim meminisse iuvabit)
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To: FalloutShelterGirl; SES1066

I still have a bottle or two of the 1978 Chateau Montelena Cabernet Sauvignon in my cellar. Reminding me of the film reminds me I should really drink them up - the wine peaked a few years ago at a little over 35 and I do want to have them before it falls apart.


67 posted on 08/22/2019 8:14:51 AM PDT by CatoRenasci (Ceterum Censeo Islam Esse Delendam -- Forsan et haec olim meminisse iuvabit)
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To: CatoRenasci

I’d be glad to drink any of those with you, but hope you’d be buying! ;-)

I recently inherited a 1960 vintage port from from my late father-in-law. It has minimal ullage (barely below the bottom of the neck), so I have great hope of its giving pleasure when we open it at Thanksgiving this year. Picked up some tawnies and LBVs in case it’s a bust.


68 posted on 08/22/2019 11:39:26 AM PDT by Romulus
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To: Conserv

My wife’s favorite wine is Barefoot (white) Moscato, which is fruity, sweet and on the lighter side. I’ve never been a fan of wine but this stuff is pretty tasty (and not expensive).


69 posted on 05/22/2020 8:54:49 AM PDT by Max in Utah (A nation can survive its fools, and even the ambitious. But it cannot survive treason from within.)
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To: uranium penguin

Australian Shiraz is pretty good.


70 posted on 05/22/2020 9:11:40 AM PDT by Rebelbase (The Church of BBQ does not discriminate. All meat is welcome.)
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To: The Great RJ

“They will often buy the same wine over and over because it’s Safe”

Second biggest bummer is spending $10-15 on a bottle of wine I’ve never tried before and find out it’s terrible.

First biggest bummer was being a kid, saving money for a new record album buying it and finding out it sucked.


71 posted on 05/22/2020 9:16:15 AM PDT by Rebelbase (The Church of BBQ does not discriminate. All meat is welcome.)
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To: ptsal

I didn’t care for wine until I started spending more for it.


72 posted on 05/22/2020 9:21:21 AM PDT by Vision (Obama corrupted, sought to weaken and fundamentally change America; he didn't plan on being stopped.)
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To: ptsal
It's sort of like saying "Most consumers don't care about potatoes." Sure, we don't have a passionate relationship with potatoes and don't think of ourselves as connoisseurs, but who doesn't like a baked potato or french fries?

The problem is expecting wine or potatoes to be more important to people than they realistically can be.Wine is like beer. It's functional. You drink it to be sociable, to get a buzz on, or just to get to sleep.

Some people have the idea that wine ought to be marketed as a luxury good, or even as an experience. There will always be people who feel that way, but most consumers don't.

Is any of that new or surprising?

73 posted on 05/22/2020 9:21:27 AM PDT by x
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To: ptsal

Good wine is actually quite a feat

The rest is just fortified or blended swill

Too bad booze is such dark road for so many

It’s destroyed my family

I say it....booze in the hands of some people....and it’s not an insignificant percentage

I’ll never even drink socially

I detest a drunk


74 posted on 05/22/2020 9:25:00 AM PDT by wardaddy (I applaud Jim Robinson for his comments on the Southern Monuments decision ...thank you)
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To: drwoof

Expensive Wine, Cheap Wine


75 posted on 05/22/2020 9:39:35 AM PDT by aspasia
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To: Romulus

The diamond industry is harming itself . . .


76 posted on 05/22/2020 9:41:51 AM PDT by aspasia
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To: Max in Utah

For the thrifty, I concur.


77 posted on 05/22/2020 9:43:27 AM PDT by aspasia
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To: fredhead
MMMMM...MMMMMH..... Mad Dog 20/20. Jump buildings with single bound after that stuff

A guy I used to work with said when he was in the merchant Marine him and buddy had shore leave in San Pedro. They were
approached by a vagrant (read alcoholic bum) begging for money. They initially brushed him off but the bum persisted claiming he needed money to eat.

The guy telling me this said his buddy told the bum you just want something to drink. The bum said “well yeah that's right” so they took him to a liquor store and bought him 6 gallons of the cheapest high octane swill they could find

The vagrant was now a millionaire in his word and walked off happily carrying his score in a box, right down to a local park.

Awhile later a San Pedro cop pulled up and angrily demanded to know if they bought some wine for a panhandler. He read them the riot act and threatened to tune them up and arrest them if they did it again.

Turns out the guy went to a park and a lot of his new found friends showed up and they all started to drinking and getting rowdy then fighting. The cops showed up and a mini riot ensued with the cops running a bunch of the wino's in. Complete with them puking and sh***ng all over them selves in the back some of the PD’s cars. OOPS.

78 posted on 05/22/2020 11:41:13 AM PDT by Polynikes ( Hakkaa paalle)
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