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Budweiser Gets Roasted After Reimagining Classic Ads ‘To Better Portray’ Women
Western Journal ^ | MARCH 9, 2019 | MALACHI BAILEY

Posted on 03/09/2019 9:14:58 PM PST by SoConPubbie

Budweiser celebrated “International Women’s Day” on Friday by rewriting history to “better portray balance and empowerment” in their old advertisements.

The company partnered with “an organization devoted to the accurate portrayal of women in media” to rework their advertisements from the 1950s and 1960s.

But the new “accurate portrayal” of the 50s and 60s completely removed one of the biggest cultural phenomenons of the era — traditional gender roles.

Take a look for yourself. The company posted its head-scratching new advertisements on Twitter alongside the old advertisements.

This year, in honor of #InternationalWomensDay, we are reimagining our ads of the past to better portray balance and empowerment. Budweiser is proud to partner with @seeher2020, an organization devoted to the accurate portrayal of women in media and advertising. pic.twitter.com/0XCyW3GWp1

— Budweiser (@budweiserusa) March 8, 2019

The company revised its 1956 advertisement by removing all references to marriage. The reimagined advertisement depicts a woman having a small party with a diverse group of friends.

The original advertisement from 1958 depicted a man in his workshop with his wife pouring a Budweiser into his glass. But the tools are put aside in the new advertisement, which depicts the couple sitting on the floor with an open box of pizza in front of them.

The revised 1962 advertisement is the most depressing of them all. Instead of depicting a happily married couple with a healthy meal on the stove, the woman is all alone in her kitchen with a bag of takeout, ready to get drunk by herself.

“It’s Friday, your favorite takeout just got here. Crack open a cold Bud and enjoy some time to yourself,” the ad reads.

Nothing says “empowering” quite like being lonely, eating takeout, and drinking by yourself.

I wasn’t the only one who found these ads ridiculous. Twitter users absolutely eviscerated Budweiser.

“So the man left her and now she’s drinking alone, eating takeout?” one Twitter user asked.

So the man left her and now she’s drinking alone, eating takeout?

— ıllıllı ıllıllı (@slatermaus) March 8, 2019

Other users pointed out that this isn’t an “accurate portrayal” of women in the 50s and 60s — these ads are an attempt to rewrite history.

Lame. Why rewrite history? There is also nothing wrong with traditional roles.

— Sarah Corda (@sarahecorda) March 9, 2019

One user implied that Budweiser’s ads are eerily similar to the classic book, 1984, in which the main character is tasked with rewriting history.

“Winston Smith works as a clerk in the Records Department of the Ministry of Truth, where his job is to rewrite historical documents so they match the constantly changing current party line. This involves revising newspaper articles and doctoring photographs…” (from Wikipedia)

— Murray Manuscriptchin (@salemjelzway) March 8, 2019

“Between this and the whole corn syrup flub, you might want to consider firing your marketing team and getting a fresh start,” one Twitter user bluntly stated.

Between this and the whole corn syrup flub, you might want to consider firing your marketing team and getting a fresh start.

— Aggie’s Revenge (@AggiesRevenge) March 8, 2019

Budweiser’s marketing team probably doesn’t know any better. It’s the new trend for businesses to seem overtly “feminist” and “diverse” at every opportunity.

Just look at the left-wing pandering done by companies like Nike and Gillette. It’s becoming increasingly normal for companies to insert politics and liberal agendas into their products and advertising.

Consumers need to send a clear message to all businesses — not just Budweiser — that political and cultural agendas won’t sell products.


TOPICS: Culture/Society; News/Current Events
KEYWORDS: abortion; advertising; beer; budweiser; genderdysphoria; homosexualagenda; infanticide; women
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1 posted on 03/09/2019 9:14:58 PM PST by SoConPubbie
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To: SoConPubbie

Meh. Budweiser isn’t beer anyway.


2 posted on 03/09/2019 9:19:00 PM PST by Extremely Extreme Extremist (Trust the plan of the 17th letter of the English alphabet!!)
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To: SoConPubbie
They'd do better bringing back the Real Men of Genius ads.
3 posted on 03/09/2019 9:22:09 PM PST by Impala64ssa (Virtue signalling is no virtue)
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To: SoConPubbie

don’t really care about the contrnt 9f the st9ry, more of a wine drinker

but the effects are ominous.


4 posted on 03/09/2019 9:47:34 PM PST by proud American in Canada ("I may be dead, but I'm still pretty." Buffy the Vampire Slayer, played by Sarah Michelle Gellar )
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To: SoConPubbie
“better portray balance and empowerment

What does that mean? They will have a 90 pound girl beating up an army of 250 lb men? That seems to be the new normal.

5 posted on 03/09/2019 9:58:30 PM PST by gubamyster
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To: SoConPubbie

A woman drinking alone at home? How many cats does she have for company?


6 posted on 03/09/2019 9:59:48 PM PST by Bernard (We will stop calling you fake news when you stop being fake news.)
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To: Extremely Extreme Extremist

Certainly not

Me likes IPAs !


7 posted on 03/09/2019 10:03:34 PM PST by Truthoverpower (The guvmint you get is the Trump winning express !)
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To: SoConPubbie
horse pizz...
8 posted on 03/09/2019 10:06:50 PM PST by Chode ( WeÂ’re America, Bitch!)
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To: SoConPubbie

Ask Gillette how their SJW ad worked out for them


9 posted on 03/09/2019 10:22:56 PM PST by MNDude (WWG1WGAalso)
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To: SoConPubbie

Their superbowl windmill ad was too PC for me.


10 posted on 03/09/2019 10:33:42 PM PST by piasa (Attitude adjustments offered here free of charge.)
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To: SoConPubbie

Rib and I just watched two back to backs of Vanderpump Rules...it’s a date night thingie

I go along ....observing millennial dysfunstionality and crazy slutty women and meek boys

Anyhow.....the commercials all have mixed race couplings sin excepcion

It’s blatant social engineering and I guess virtue signaling

I’d like to see group pics of major tv ad agencies

Some are so stupid.....

Like the nut job lady Gillette hired

Every group of 21-40 year olds depicted make it look like Sesame Street grew up and did commercials

They cover every race and ethnicity and homosexuals too

Gratuitous trannies are next

I mean who runs these outfits

I’m guessing same folks who run media and Hollywood ....

Is there anything left messianic progressives don’t run?


11 posted on 03/09/2019 10:43:58 PM PST by wardaddy (Progressive winter is coming.)
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To: Bernard

Sounds like a freeper


12 posted on 03/09/2019 10:44:28 PM PST by wardaddy (Progressive winter is coming.)
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To: SoConPubbie

Black Lives Matter make them kneel Budweiser...

The american idiots going to watch football and drinking this crap never cease to amaze me


13 posted on 03/09/2019 10:45:26 PM PST by JudgemAll (Democrats Fed. job-security in hate:hypocrites must be gay like us or be tested/crucified)
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To: SoConPubbie

They’ve redigitzed Ed McMahon as a trannie and made all the Clydesdales into mares.


14 posted on 03/09/2019 10:50:22 PM PST by OrangeHoof (Trump is Making the Media Grate Again)
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To: wardaddy


I see this as something else.

I see it as the Ad executives trying to diffuse the complaints of their obvious attempts at displaying Blacks in favorable light and whites in a much less favorable light.

i.e. many of the ads I have seen have had the young family be black with children, while showing the single white females and older single while males.

By making the married couple inter-racial, they overcome, or so they think, this problem.
15 posted on 03/09/2019 10:53:13 PM PST by SoConPubbie (Mitt and Obama: They're the same poison, just a different potency)
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To: Extremely Extreme Extremist

In Germany it’s called Badwasser.


16 posted on 03/09/2019 10:58:26 PM PST by Chaguito
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To: SoConPubbie

Recipe for Budweiser: fifty bales of hay, one hundred gallons of water, a large horse, and a hop.


17 posted on 03/09/2019 10:58:52 PM PST by Mr Ramsbotham ("God is a spirit, and man His means of walking on the earth.")
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To: Extremely Extreme Extremist

Nailed it. Horse pee.


18 posted on 03/09/2019 11:39:21 PM PST by Free in Texas (Celebrate diversity. Own firearms of every caliber.)
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To: SoConPubbie; Ohioan; Jack Black; Travis McGee; Pelham; gaijin

They often show unicorns too

Pedestrian suburban black two parent families

The premier symptom of the illness of western civilization which may indeed prove terminal is our refusal to deal with uncomfortable truths about race and culture and religion and the relativity there of.

I blame the excess of the Nazis and other fascists like the Croat and Romanians and to a degree Italians and Hungarians

Those crimes against humanity laid the groundwork for us to allow our enemies ...some historical enemies and some new ones...to destroy us using our own magnanimity and reflexive redress as weapons to destroy us as the third world slowly consumes the first

Tell me I’m lying?

Try to deal with these issues head on and you’re shouted down with pejorative labels over skin color or religion etc and virtue signaling whites pile on.

Meanwhile the bigotry of non whites or non Christians towards whites and Christians is ignored or rationalized

Nazi atrocities made it difficult to resist this assault from non whites and non westerners in general

Unintended consequences

Hitler may have not only lost his dream of a fatherland empire of high end Caucasians worshipping lore and opera but he likely inadvertently contributed to the ultimate destruction of the West by depriving us of our natural instinct to preserve our culture and even yes....our fellow people’s who share our identity.

We’re the first to ever do this willingly along racial lines out of guilt shame and redress.

I could write a lot about this and especially the behavior I see in young people especially girls about race and redress

Group capitulation despite ones empirical warning signs telling folks otherwise.

High Asians or orientals whatever and Russians and other Eastern Europeans seem to resist this self destruction


19 posted on 03/09/2019 11:39:54 PM PST by wardaddy (Progressive winter is coming.)
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To: Impala64ssa

Miller’s evil beaver commercial.


20 posted on 03/09/2019 11:41:30 PM PST by Free in Texas (Celebrate diversity. Own firearms of every caliber.)
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