Posted on 03/09/2019 9:14:58 PM PST by SoConPubbie
Budweiser celebrated “International Women’s Day” on Friday by rewriting history to “better portray balance and empowerment” in their old advertisements.
The company partnered with “an organization devoted to the accurate portrayal of women in media” to rework their advertisements from the 1950s and 1960s.
But the new “accurate portrayal” of the 50s and 60s completely removed one of the biggest cultural phenomenons of the era — traditional gender roles.
Take a look for yourself. The company posted its head-scratching new advertisements on Twitter alongside the old advertisements.
This year, in honor of #InternationalWomensDay, we are reimagining our ads of the past to better portray balance and empowerment. Budweiser is proud to partner with @seeher2020, an organization devoted to the accurate portrayal of women in media and advertising. pic.twitter.com/0XCyW3GWp1
Budweiser (@budweiserusa) March 8, 2019
The company revised its 1956 advertisement by removing all references to marriage. The reimagined advertisement depicts a woman having a small party with a diverse group of friends.
The original advertisement from 1958 depicted a man in his workshop with his wife pouring a Budweiser into his glass. But the tools are put aside in the new advertisement, which depicts the couple sitting on the floor with an open box of pizza in front of them.
The revised 1962 advertisement is the most depressing of them all. Instead of depicting a happily married couple with a healthy meal on the stove, the woman is all alone in her kitchen with a bag of takeout, ready to get drunk by herself.
“It’s Friday, your favorite takeout just got here. Crack open a cold Bud and enjoy some time to yourself,” the ad reads.
Nothing says “empowering” quite like being lonely, eating takeout, and drinking by yourself.
I wasn’t the only one who found these ads ridiculous. Twitter users absolutely eviscerated Budweiser.
“So the man left her and now she’s drinking alone, eating takeout?” one Twitter user asked.
So the man left her and now she’s drinking alone, eating takeout?
ıllıllı ıllıllı (@slatermaus) March 8, 2019
Other users pointed out that this isn’t an “accurate portrayal” of women in the 50s and 60s — these ads are an attempt to rewrite history.
Lame. Why rewrite history? There is also nothing wrong with traditional roles.
Sarah Corda (@sarahecorda) March 9, 2019
One user implied that Budweiser’s ads are eerily similar to the classic book, 1984, in which the main character is tasked with rewriting history.
Winston Smith works as a clerk in the Records Department of the Ministry of Truth, where his job is to rewrite historical documents so they match the constantly changing current party line. This involves revising newspaper articles and doctoring photographs… (from Wikipedia)
Murray Manuscriptchin (@salemjelzway) March 8, 2019
“Between this and the whole corn syrup flub, you might want to consider firing your marketing team and getting a fresh start,” one Twitter user bluntly stated.
Between this and the whole corn syrup flub, you might want to consider firing your marketing team and getting a fresh start.
Aggie’s Revenge (@AggiesRevenge) March 8, 2019
Budweiser’s marketing team probably doesn’t know any better. It’s the new trend for businesses to seem overtly “feminist” and “diverse” at every opportunity.
Just look at the left-wing pandering done by companies like Nike and Gillette. It’s becoming increasingly normal for companies to insert politics and liberal agendas into their products and advertising.
Consumers need to send a clear message to all businesses — not just Budweiser — that political and cultural agendas won’t sell products.
Meh. Budweiser isn’t beer anyway.
don’t really care about the contrnt 9f the st9ry, more of a wine drinker
but the effects are ominous.
What does that mean? They will have a 90 pound girl beating up an army of 250 lb men? That seems to be the new normal.
A woman drinking alone at home? How many cats does she have for company?
Certainly not
Me likes IPAs !
horse pizz...
Ask Gillette how their SJW ad worked out for them
Their superbowl windmill ad was too PC for me.
Rib and I just watched two back to backs of Vanderpump Rules...its a date night thingie
I go along ....observing millennial dysfunstionality and crazy slutty women and meek boys
Anyhow.....the commercials all have mixed race couplings sin excepcion
Its blatant social engineering and I guess virtue signaling
Id like to see group pics of major tv ad agencies
Some are so stupid.....
Like the nut job lady Gillette hired
Every group of 21-40 year olds depicted make it look like Sesame Street grew up and did commercials
They cover every race and ethnicity and homosexuals too
Gratuitous trannies are next
I mean who runs these outfits
Im guessing same folks who run media and Hollywood ....
Is there anything left messianic progressives dont run?
Sounds like a freeper
Black Lives Matter make them kneel Budweiser...
The american idiots going to watch football and drinking this crap never cease to amaze me
They’ve redigitzed Ed McMahon as a trannie and made all the Clydesdales into mares.
In Germany it’s called Badwasser.
Recipe for Budweiser: fifty bales of hay, one hundred gallons of water, a large horse, and a hop.
Nailed it. Horse pee.
They often show unicorns too
Pedestrian suburban black two parent families
The premier symptom of the illness of western civilization which may indeed prove terminal is our refusal to deal with uncomfortable truths about race and culture and religion and the relativity there of.
I blame the excess of the Nazis and other fascists like the Croat and Romanians and to a degree Italians and Hungarians
Those crimes against humanity laid the groundwork for us to allow our enemies ...some historical enemies and some new ones...to destroy us using our own magnanimity and reflexive redress as weapons to destroy us as the third world slowly consumes the first
Tell me Im lying?
Try to deal with these issues head on and youre shouted down with pejorative labels over skin color or religion etc and virtue signaling whites pile on.
Meanwhile the bigotry of non whites or non Christians towards whites and Christians is ignored or rationalized
Nazi atrocities made it difficult to resist this assault from non whites and non westerners in general
Unintended consequences
Hitler may have not only lost his dream of a fatherland empire of high end Caucasians worshipping lore and opera but he likely inadvertently contributed to the ultimate destruction of the West by depriving us of our natural instinct to preserve our culture and even yes....our fellow peoples who share our identity.
Were the first to ever do this willingly along racial lines out of guilt shame and redress.
I could write a lot about this and especially the behavior I see in young people especially girls about race and redress
Group capitulation despite ones empirical warning signs telling folks otherwise.
High Asians or orientals whatever and Russians and other Eastern Europeans seem to resist this self destruction
Miller’s evil beaver commercial.
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