Posted on 01/28/2019 8:16:25 PM PST by Tolerance Sucks Rocks
HAMMOND — Two presentations at Thursday's meeting of the South Shore Convention and Visitors Authority left its top executive convinced the SSCVA, the Toll Road and the Move to Indiana campaign could partner to market Indiana to Illinois residents.
A review of the Move to Indiana campaign by executives of The Times Media Co. and Amplified Digital was followed at the meeting by an update of the Indiana Toll Road Concession Co.'s recent and planned investments in the Toll Road.
"We're very excited about partnering with the Toll Road on major Toll Road-wide initiatives," SSCVA President and CEO Speros Batistatos said after the meeting. "They're really our next big natural partnership."
The Move to Indiana campaign, a marketing effort with the slogan "The Grass is Greener on the Other Side," has 10 backers, including The Times and the SSCVA. During the past year, it's engaged in campaigns in a dozen southern suburbs of Chicago, targeting residents it identifies as most likely to consider moving.
The campaign has identified 10 reasons for Illinois residents to make the move, said Times and Amplified Ad Director John Gregorio. They include lower taxes, good schools, a quicker commute and other quality-of-life benefits.
Move to Indiana's targeted messages on websites, mobile apps and Facebook have drawn as many as four times the average "click through" rates — the percentage of viewers who click on the campaign's ad to visit its website.
(Excerpt) Read more at nwitimes.com ...
Oh...it is A LOT more than toll roads.
Note: ITRCC has run the Toll Road in a public-private partnership since 2006. Its parent companies, Cintra and Macquarie, declared bankruptcy in 2014, and the road was sold to IFM Investors in 2015. IFM now has ownership of the ITRCC.
Didn’t read much of the detail, but this is what Texas did. Enjoy the fallout - literally.
Where did Texas do this, to attract out of state folks?
Ad campaigns and visits to other states, namely California, going back for years now (Perry and Abbott). Apple just decided to build a huge campus in Austin, which I think is why we didn’t give Amazon the huge tax breaks they wanted to put their 2nd HQ there.
Alright! I now visit Pennsylvania for the sole reason of driving on the PA turnpike. Nothing better than taking in the vintage toll booths up close.
Now Indiana is going to build new Toll Roads? Hot damn! Good times ahead, can’t wait to plan a new vacation.
Don't miss out on the Ohio Turnpike, for those times when you want to have breakfast in Cleveland and brunch in Toledo.... for some reason. All for only $6.25 in tolls.
Yes, I know about Apple’s campus is Austin.
Where is the toll road, in Texas, that is bringing in Californians, or visitors from other states?
Are you a Texas resident?
Taxation! Oh boy!!!!! Please, please, please... /s
From the article -
“The campaign has identified 10 reasons for Illinois residents to make the move, said Times and Amplified Ad Director John Gregorio. They include lower taxes, good schools, a quicker commute and other quality-of-life benefits.”
I’ll compare credentials if you really want to.
NTEA Party (Not Taxed Enough Already!
Tax it! Tax it twice! Pay more taxes!
Support illegals, abortion and sharia law.
“Where did Texas do this, to attract out of state folks?”
The tool Perry practically lived in California for awhile trying to lure them to TX.
That was IL -> IN.
I get the ‘lower taxes, good (better) schools, and quality of life benefits’ part of your post, as to why folks from, say CA, would want to move to TX....but, I’m still curious which toll road, in TX, has made it easier for out of staters to come to TX.
Why would you mention your credentials, when I am specifically trying to find out what toll road, in TX, YOU think has made it easier for folks to come to TX, from other states?
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