Posted on 09/25/2018 12:15:48 PM PDT by Reno89519
Full title: Dunkin' Donuts is dropping the 'Donuts' from its name, despite the fact it helped invent the word 'donut'
Dunkin' Donuts is dropping the "Donuts" from its name.
On Tuesday the chain announced that in January it would officially change its name to simply "Dunkin'." Tests of the shortened name over the past year have inspired backlash, but apparently did little to persuade executives not to make the change official.
The decision is especially notable because Dunkin' Donuts played a crucial role in putting the word "donut" in the dictionary.
Dunkin' Donuts and Mister Donut, two chains founded by brothers-in-law in the mid-1950s, are some of the first known uses of the term "donut" as opposed to the traditional "doughnut."
(Excerpt) Read more at businessinsider.com ...
I think they should name it “Dunkin Joe Dimaggio’s”
They were already shot. Dunkin Donuts now come to the stores frozen.
I remember when I was a kid, my Dad and I would hit the Dunkin’ Donut near his house at 3 a.m. for a sugar rush before going hunting or fishing.
I miss those days.
Welcome to Costco, I love you.
yeah some people might think it has something to do with basketball.....lol
It makes Perfect sense.
Their donuts are DREADFUL and everyone calls them Dunkins anyway.
.
.
“If You Don’t Smoke Tarryltons...F... You!”
hey why not the Dunkin Monkey?
On the positive side, no one appears to be blaming President Trump for the name change. [So far. /s]
That’s just weird. I can even seeing changing it to DD a la KFC. But just Dunkin’? What does that even mean?
Oh yeah, I remember that ;D
12 Facts About the “Time to Make the Donuts” Guy
Go away, baitin’.
“Are they wanting to deemphasize donuts? “
I hope so-—they are awful.
.
Every business has a core competency. In most cases, if they pivot too far from that, they die.
DD exists because they sell donuts. Good coffee (and I’m a coffee snob), sure; other food, sure. Move away from donuts as their core purpose, they’ll terminally decline.
IHOP was just pulling a 1-day stunt ... but even that left people confused. You mentioned IHOP, and I had to wonder whether their steak screwup was still happening.
I don't think it will go quite that far. In a few years it will be called "Duh-nuts" ...
Not a surprise, especially following Starbucks’s announcement to shorten their name to Toilet.
Same with Kentucky Fried Chicken and IHOP
Why? Because some consultant did polling that indicated people thought “donuts” were not healthy?
Domino’s did the same thing, when they removed the “Pizza” from the name.
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