Posted on 09/05/2018 6:37:06 AM PDT by Lockbox
From a pure economic/financial perspective this Nike branding campaign doesn’t make sense…. unless, you realize a much bigger picture. A hidden bigger picture.
On its face, it just seems absurd. Why would any major corporation intentionally stake out a branding position that is adverse to their financial interests?
I’ve spoken to some very excellent business actuaries on this late today; and one specific conversation finally helped to make it all make sense. During that conversation a good ally shared: “a multinational corporation would never make a branding decision adverse to their financial interests. Unless there is a hidden risk unrelated to what is visible on the surface.” ….BINGO, there it is, the lightbulb went on.
A hidden risk that likely has nothing whatsoever to do with Colin Kaepernick.
The bigger risk to Nike has nothing to do with Black Lives Matter, U.S. Consumers, or Antifa-like political advocacy. The bigger financial risk to the Nike Corporation has everything to do with geopolitics and a reset of international trade agreements.
(Excerpt) Read more at theconservativetreehouse.com ...
Toyota needs new visual design engineers.
Went in to buy a new Camry last month, looked at the new 2018 model, looked at the older 2015-2017 refresh models and chose a Cosmic Grey 2014 LE for half the price, 29,400 miles and 5X the conservative stately looks than those other ridiculous models have....especially the 2018 with it’s giant obnoxious grill and horrible lines.
The 2018 model is a sweet car with great improvements but UGLY as hell.
Yea they maybe going for the younger consumer base but the moonbase alpha on LSD look is ridiculous.
Same with Honda..
There, fixed it. These rebellious, antichrist, hate filled SJW lunatics are being controlled by the evil one. There's nothing "messianic" about it or them.
I think the following is a much better explanation.
SJW have been after Nike. Nike hires new chief diversity officer...
America is small potatoes to Hollywood and multi-nationals.
Can someone sort out this pretzel logic stupid article for me?
Lexus has taken a large share from the German car companies. Former German car buyers turned to Lexus because they want the status, the luxury but also the reliability. Many German car buyers were tired of paying for the car all over once it was out of warranty and the repairs started.
The enemy of my enemy is my friend.
Sundance’s web site is a great read on many topics.
Hollywood is going to learn what political control from a government really feels like.
I don’t see whatever benefit the Chinese or North Koreans could offer in terms of labor costs would out-weigh the losses from Nike losing half its market in the US.
I was speaking from the viewpoint of the white liberals runnning these companies. They think they’re carrying the torch of the civil rights movement.
According to the article, Nike either losses 1/2 of potential customers or all of their low cost production. So they appear to be doing the bidding of China in order to keep their low production.
Not surprised since much of Nike products are made in China. But glad someone has taken the time to write an article explaining it all. I’ll be forwarding this article to some people I know.
This is the opposite of Occam’s razor. Find the most absurd and far fetched explanation for what’s going on.
Agreed. Tariffs are definitely bad for Nike, Apple, and Levis, but alienating a large part of your US consumers as a sort of “tribute” to America’s (and Trump’s) enemies doesn’t make it any easier to sell in the US.
Who cares if China cuts you a break on manufacturing costs? If you’re selling to far fewer US consumers, it still is a loss for both China and Nike.
Nike and Levis simply made poor decisions based on a faulty media-supported view of the US. They really need to get out of their echo chambers and do their own, objective market research.
I could forgive Nike and there stupid campaign IF THEY MOVED PRODUCTION BACK TO THE USA.
there? I mean their. Homage to the grammar Nazis....
“The Chinese are planning to the largest super power in 30 years. They look very, very long term.”
That’s the conventional view, but it’s not based on fact. Private equity firms have been pulling out of China en masse since 2011. They are moving to SE Asia and India. Why?
Because by 2030, half the Chinese population will be more than 50 years of age. OTOH, half the population of India will be under the age of 30 years by 2030. The ChiComm apes aborted their future. That’s not forward thinking.
India will pass China economically and militarily in the next decade. That’s where investment money will go to and is going to now. Currently, broadband companies cannot keep up with demand in India. If I were 25-years-old, I would dump $10,000 into an Indian mutual fund or ETF today.
Great point.
Take a look at post #23 for a much simpler explanation.
“China is willing to subsidize Nike (lower production costs), and replace any dropped revenue, in exchange for mutually beneficial political opposition against Trump and by extension his policies that are a risk to Beijing. As a result there is minimal financial risk to the Nike Corporation.”
Interesting
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