CORPORATE SUICIDE WATCH, NIKE EDITION

Powerline Blog ^ | 09/04/18

[Liberty7732]

Nike has chosen the star of its 30th anniversary #JustDoIt advertising campaign: Colin Kaepernick. At first glance, it seems weird for an athletic shoe company to select as its corporate icon someone who is no longer an athlete, and was never a star. At second glance, it gets weirder:

Nike apparently thinks Kaepernick has sacrificed everything, which tells you something about 21st century corporate America. Kaepernich is a multimillionaire whose “sacrifice” consisted of kneeling during the National Anthem, wearing socks depicting police officers as pigs, and generally denouncing his country. Which has led to a second career as a leftist spokesman. That is not exactly a contender in the annals of Greatest Sacrifice Ever.

Further, Nike’s tag line, “Believe in something,” naturally raises the question: Does it matter what you believe in? Any normal person would say that it does. After all, the worst monsters in human history–Mao, Stalin, Lenin, Nero, Hitler, Amin, bin Laden, Castro–all believed in something. It was just the wrong thing.

[bgill]

Nike has long been on several of my ban lists:

Support of same sex marriage
Never Trumpers
LGBTWHATEVER supporters
Directly funding Planned Parenthood
Supporting selling baby body parts
#BLM.

[gr8eman]

Ding, Ding, Ding!

[libstripper]

“When exactly is the last time NIKE marketed to white men?”

The possibly not surprising thing is that there seems to be a definite racial difference in preference for athletic and semi-athletic shoes, with blacks going for Nikes and whites preferring New Balance.