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Activist behind boycott campaigns against Breitbart, Laura Ingraham identified
Lifesitenews ^ | 7/18/18 | Calvin Freiburger

Posted on 07/18/2018 10:27:21 PM PDT by iowamark

Sleeping Giants is far from the most recognizable name among left-wing activist groups, but it’s made its presence felt in numerous boycott campaigns against conservative commentators, publications, and organizations. Now, a Daily Caller News Foundation investigation has unmasked its anonymous founder.

Sleeping Giants launched in November 2016, with a self-described mission of “stopping racist, sexist, homophobic, xenophobic and anti-Semitic news sites by stopping their ad dollars.” Its targets have included the prominent conservative website Breitbart, conservative talk show host Laura Ingraham, the Canada-based Rebel Media, former Fox News host Bill O’Reilly, and the National Rifle Association (NRA).

The group’s primary tactic is to spur followers to deluge companies’ Twitter accounts with demands to cut ties with the targeted figure or group. It is responsible for a 90% drop in Breitbart’s advertisers over a two-month period, the resignation of hedge fund CEO Robert Mercer from Renaissance Technologies because of Mercer’s financial stake in Breitbart, and more than 250 companies pulling ads from Rebel Media over a three-month period.

Sleeping Giants also pushed dozens of companies to drop Ingraham’s Fox News show (though ultimately failing to damage her ratings) and attempted to get Adidas to drop rapper Kanye West, who has raised headlines and eyebrows in recent months for dissenting from liberal orthodoxy. The group has defended companies like Target from conservative boycotts over its LGBT advocacy and its policy allowing men to use women’s restrooms, as well.

The group’s founder has previously given interviews only on condition of anonymity, being identified only as someone who works “in marketing.” But the Daily Caller matched clues in those interviews, such as an anecdote about a Twitter exchange with IKEA that inspired his group’s strategy, to since-deleted social media posts by Matt Rivitz, a San Francisco-based ad copywriter with the firm Goodby Silverstein & Partners.

Rivitz declined to provide a comment to the Daily Caller, but has since confirmed his identity.

“While this isn’t obviously how I wanted things to play out, I have nothing to hide,” Rivitz wrote on Sleeping Giants’ Facebook page. “I, and the rest of the team here, have always wanted to stay anonymous to keep this about the mission rather than the individuals involved. That hasn’t changed.”

Breitbart notes that Sleeping Giants previously claimed anonymity “because we have jobs that pay our salaries and we don’t think they need to be wrapped up in this.” Now that Rivitz has been revealed, however, questions have emerged as to whether it targeted companies he was working for in his day job.

“As some Twitter users were quick to point out, several major Goodby Silverstein & Partners clients, including BMW, Adobe, and Xfinity, have all been targets of Sleeping Giants’ boycotts,” Breitbart’s Ian Mason wrote. “Rivitz quickly denied he worked for Goodby Silverstein during the relevant period to create a conflict of interest,” but he “has not addressed where Rivitz has worked in the period he was pressuring advertisers to blacklist conservatives.”

So far, Sleeping Giant’s only other named member is San Francisco ad writer Britton Taylor. A March profile in GQ wrote that “a few of them work in marketing-related fields in which their off-hours activism might be perceived as creating some kind of conflict of interest,” raising the question of how many other potential conflicts remain.

Following the report, some have criticized the Daily Caller for “doxxing” Rivitz (the practice of outing personal identifying details on the internet, opening someone to potential harassment), with Sleeping Giants itself suggesting that Twitter has a “little problem with harassment, doxxing and death threats on this platform.”

Breitbart’s Brandon Darby responded to the charge by suggesting that Rivitz was using anonymity as a cover from which to smear his targets. “If you do media campaigns and publicly call someone a racist as you hide behind anonymous [accounts], they have every right to defend themselves and to publicly identify their accuser,” he tweeted.


TOPICS: Business/Economy; News/Current Events; Politics/Elections
KEYWORDS: mattrivitz; sleepinggiants
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1 posted on 07/18/2018 10:27:21 PM PDT by iowamark
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Daily Caller article:

http://dailycaller.com/2018/07/16/sleeping-giants-founder-rivitz/

Breitbart:

https://www.breitbart.com/big-government/2018/07/17/unmasked-matt-rivitz-founder-of-sleeping-giants-behind-anti-breitbart-laura-ingraham-social-media-mobs/


2 posted on 07/18/2018 10:29:32 PM PDT by iowamark
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To: iowamark

More like sleeping pansies.


3 posted on 07/18/2018 10:34:52 PM PDT by vpintheak (Freedom is not equality; and equality is not freedom!)
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To: iowamark

Ethics in business are an anathema to Democrats.

He’d publicly work for clients while privately lobbying against them. If he wasn’t in California, a decent AG would be on his butt as you’re possibly acting fraudulently.


4 posted on 07/18/2018 10:35:41 PM PDT by Bogey78O (So far so good.)
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To: iowamark
That reminds me: Have we checked on the Red Hen Restaurant lately and called to keep the busy on the phone?
5 posted on 07/18/2018 10:36:38 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: iowamark

Anti-Semitic? Oh, so they’re boycotting the Democrat party.


6 posted on 07/18/2018 11:12:46 PM PDT by Rinnwald
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To: iowamark

“I have nothing to hide.” Yeah, right. Then why upset now that your identity is public?

Sleeping Giants? Yeah, right. I would call them a Small Group of Millionaire Fascists who want governmental control of all businesses.


7 posted on 07/18/2018 11:36:40 PM PDT by Falconspeed ("Keep your fears to yourself, but share your courage with others." Robert Louis Stevenson (1850-94))
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To: iowamark

See to me this is something Rush or Mark should out this cuck and his army of bots.

BOOKMARK!!


8 posted on 07/18/2018 11:49:48 PM PDT by snarkytart
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To: Bogey78O

He’d publicly work for clients while privately lobbying against them. If he wasn’t in California, a decent AG would be on his butt as you’re possibly acting fraudulently.
\
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BINGO little fraudster. taking their money.


9 posted on 07/18/2018 11:51:59 PM PDT by snarkytart
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To: 2ndDivisionVet

how does this story remind you of the ren hen?


10 posted on 07/18/2018 11:52:38 PM PDT by snarkytart
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To: Falconspeed

And your speech


11 posted on 07/18/2018 11:52:57 PM PDT by snarkytart
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To: snarkytart

I consider not letting certain people eat in your restaurant as a type of a boycott.


12 posted on 07/18/2018 11:55:10 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: snarkytart

This is big time criminal and will almost certainly get him sued into oblivion by his former clients who got played.


13 posted on 07/18/2018 11:57:13 PM PDT by thoughtomator (Number of arrested coup conspirators to date: 1)
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To: 2ndDivisionVet

what this dude is doing is illegal and has nothing to do with individuals protesting.


14 posted on 07/18/2018 11:59:48 PM PDT by snarkytart
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To: 2ndDivisionVet

maybe more unethical and violation of a company’s policy.


15 posted on 07/19/2018 12:00:38 AM PDT by snarkytart
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To: thoughtomator

This is big time criminal and will almost certainly get him sued into oblivion by his former clients who got played.
/
/

We’ll see. Nobody has the balls to stand up to these outraged lefties.


16 posted on 07/19/2018 12:01:38 AM PDT by snarkytart
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To: snarkytart

The ends justifies the means to the Left.


17 posted on 07/19/2018 12:01:43 AM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: 2ndDivisionVet

I hope he gets sued into oblivion.


18 posted on 07/19/2018 12:06:18 AM PDT by snarkytart
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To: snarkytart

He messed with some big players in the corporate world. I wouldn’t want to be the counterparty on his life insurance, that’s for sure - especially if he can’t pay up on the big claims coming his way.


19 posted on 07/19/2018 12:08:41 AM PDT by thoughtomator (Number of arrested coup conspirators to date: 1)
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To: thoughtomator

Couldn’t happen to a nicer guy :)


20 posted on 07/19/2018 12:55:52 AM PDT by snarkytart
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