Posted on 04/17/2018 7:08:58 AM PDT by DoodleDawg
Adidas would love to add Colin Kaepernick to its list of endorsers . . . but only if Kaepernick lands on an NFL team. So now NFL teams are stopping Kaepernick from collecting a paycheck playing football and stopping him from landing endorsement deals.
That's not totally true. Adidas could sign Kaepernick to a deal regardless of whether he lands on a team or not. They have a deep roster of endorsement partners who don't play sports. Of course, those influencers and partners still have a ton of exposure due to being musicians, actors/actresses, and social media followings. In short, Adidas needs Kaepernick to have some type of exposure to make the deal worth it. Kaepernick hasn't exactly been inclined to be in the public eye since he was cut by the Niners.
And there is the Catch-22. Adidas would sign Kaepernick if he gave the brand exposure. Kaepernick hasn't been in the public eye because he wants to play football again. It's assumed that most teams would like Kaepernick to lay low and "stick to sports" because that's in the teams' best business interest. Kaepernick could probably land a deal with Adidas through being a celebrity social activist, but he can't do that and land on an NFL team. There's no guarantee Adidas would sign him if he had a ton of exposure but wasn't on an NFL team, but he is famous enough and has a following that would be valuable to a brand that has a strong lifestyle following. And around the logic circle, we go.
(Excerpt) Read more at msn.com ...
Yes, let’s sign a lightning rod that divides people to market our product. Brilliant. And people go to college for marketing degrees to come up with this nonsense.
From the article: “So now NFL teams are stopping Kaepernick from collecting a paycheck playing football and stopping him from landing endorsement deals.”
What else are they stopping him from? Surely it is the fault of the NFL for anything wrong in his life.
(Never thought I would side WITH the NFL on anything again....)
Adi-Das is mostly for soccer boys, no? Thank you so much. (Wrote Elvis or John Wayne, never.)
Kapernick can work at Starbucks.
Adios, Adidas!..................
The management at Adidas must be good friends with Ed Stack of Dick’s Sporting Goods.
They both seem to be bent on sacrificing sales for political correctness.
There was once a US President that once said “The business of America is business.”. Not anymore apparently.
That's the problem.
The same thing is happening to me. I also don't play for a professional sports team, and I'm also not getting endorsement offers from sports equipment companies. ;-)
Does this idiot writer thinks Kapernick's previous endorsement deals were offered because he is a nice guy? No, he got offered endorsement deals because he was a pro football player. If he is no longer going to be a pro-football player there is no reason in the world why Adidas, or anyone else, should give him money for endorsing their products.
Finally, and further evidence that the writer is a dunce, playing professional football is not a right. The NFL is no more preventing Colin Kapernick from collecting a paycheck than they are preventing me from collecting a paycheck.
No one is stopping this spoiled, over-indulged jackass from applying for other jobs. He must have majored in something at college. Perhaps he should pursue employment in his chosen field of study.
Real marketing is where you study your potential market and then try to meet their needs.
That is it.
The rest of what passes for marketing these days is total insanity.
I will never buy an Adidas product ever again, and advise my friends to do the same.
Sad, because I used to love that Run-D.M.C. song.
“So now NFL teams are stopping Kaepernick from collecting a paycheck playing football...”
Huh?
Who doesn’t see that he is toxic to most people?
Love New Balance.
I seem to recall that Kaepernick opened out of the last year of his contract to become a free agent because he thought he was under paid and under appreciated in San Francisco.
The whole Social Justice shtick looks like a ploy to boost his public profile and market ability as a free agent.
Now it also seems he had a side agreement for an endorsement deal with Nike for a marketing campaign that highlighted his controversial social justice antics.
If he was picked up by another NFL team, but nobody wants him.
The reason they don't want him is because they do not want a player who disrupts the team and the game in order to land lucrative endorsement contracts at their expense.
Bottom line is the scum bag walked away from the game of his own free will or he would have been on an NFL team last year. He even had offers to play but either blew them up with his SJW antics or he wanted way too much money to sign with the teams who were willing to sign him
He's just not that good of a player to be asking what he is asking for.
Kappernick is a footnote in history
Ouch !
Marketing?
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