“These are the most annoying commericals anyway. No more Liberty Mutual will be an improvement.”
Ever notice how few (if any) white men are featured in these commercials?
There are two simple reasons for this that make all the sense in the world:
1. Television is generally aimed at a market of minority viewers with lower-than-average intelligence.
2. You'd be hard pressed to find a racial/demographic group that is LESS likely to be swayed by a TV ad than white males.
Perfect case in point for #2 ...
I think the Chevy truck ads built around Bob Seger's classic "Like A Rock" collectively are the best ad campaign in the history of television. And yet I've never even considered buying a Chevy/GMC truck.