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Heineken pulls ‘Lighter is Better’ ad after critics (like Chance The Rapper) call it racist
MarketWatch ^ | 03/27/18 | Salley French

Posted on 03/27/2018 10:37:24 AM PDT by AngelesCrestHighway

Heineken, in response to allegations of racism, has pulled its “lighter is better” ad promoting the beer giant’s Heineken Light from TV and internet spots. The ad shows a bartender sliding a beer down the bar past three people who are all black. The beer then stops in front of a lighter-skinned woman after displaying the words “Sometimes, lighter is better” on the screen. The ad has been removed from Heineken’s HEINY, -0.92% official channels but has been re-posted by others. Naturally, the internet went into a fury upon viewing the ad — both in support and against Heineken.

(Excerpt) Read more at marketwatch.com ...


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Last Chance Rapper belongs in the crapper.
1 posted on 03/27/2018 10:37:25 AM PDT by AngelesCrestHighway
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To: AngelesCrestHighway

Heineken’s just did that to get FREE PUBLICITY! It WORKED!!


2 posted on 03/27/2018 10:38:51 AM PDT by 2harddrive
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To: AngelesCrestHighway

Meh. I’m a Guinness fan. :)


3 posted on 03/27/2018 10:39:46 AM PDT by robroys woman (So you're not confused, I'm using my wife's account.)
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To: AngelesCrestHighway

They won’t be anywhere near satisfied until all actor and actress parts are filled with black people.


4 posted on 03/27/2018 10:39:47 AM PDT by savedbygrace
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To: AngelesCrestHighway

Am I the only one who thinks this race card thing is way outta hand.


5 posted on 03/27/2018 10:41:47 AM PDT by econjack
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To: AngelesCrestHighway

6 posted on 03/27/2018 10:41:55 AM PDT by simpson96
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To: 2harddrive

Remember Harley Davidson trying to patent the “potato, potato” sound they make? Everybody was talking about it. OF COURSE they couldn’t patent it. But it sure got them a lot of free publicity.


7 posted on 03/27/2018 10:41:56 AM PDT by robroys woman (So you're not confused, I'm using my wife's account.)
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To: 2harddrive

It’s funny beyond the pail...everyone jumped on it...


8 posted on 03/27/2018 10:42:08 AM PDT by AngelesCrestHighway
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To: robroys woman

>>I’m a Guinness fan. :)<<

When was younger I loved Guinness. Strangely, when I got older it started to taste salty to me — to the point that I stopped liking it.

I am a Stella guy when I can’t get a Dortmunder Union or Fischer La Belle.


9 posted on 03/27/2018 10:42:36 AM PDT by freedumb2003 (robert mueller is an unguided missile)
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To: AngelesCrestHighway

They have run out of real racist things to get upset over, and now they are attacking insignificant things that are not racist.

They haven’t finished yet. Think of all those things with “White” or “Black” or “Brown.”


10 posted on 03/27/2018 10:43:06 AM PDT by I want the USA back (*slam is not a religion. It is a political movement to establish a religion.)
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To: savedbygrace
They won’t be anywhere near satisfied until all actor and actress parts are filled with black people.

Yes, but HOW black?

Most blacks in commercials are very light skinned, especially the women. Most 'African-Americans' look unlike Africans but more like folks from a Coppertone ad.

11 posted on 03/27/2018 10:43:54 AM PDT by BwanaNdege ("The church ... is not the master or the servant of the state, but the conscience" - Luther)
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To: econjack

Some people are waaaaaay to sensitive to this crapolla. LMAO!


12 posted on 03/27/2018 10:44:22 AM PDT by AngelesCrestHighway
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To: AngelesCrestHighway

>>It’s funny beyond the pail<<

OK, a double riff there on purpose?


13 posted on 03/27/2018 10:45:34 AM PDT by freedumb2003 (robert mueller is an unguided missile)
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To: AngelesCrestHighway

Imagine the racist charge if it was the other way.....”sometimes darker is better”......can’t win with these mental cases.


14 posted on 03/27/2018 10:48:06 AM PDT by vespa300
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To: robroys woman

And...Guinness is darker so maybe Chance the Crapper would like that.


15 posted on 03/27/2018 10:48:19 AM PDT by AngelesCrestHighway
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To: 2harddrive

What is the future for white bread and brown bread?


16 posted on 03/27/2018 10:48:58 AM PDT by ptsal ( Get your facts first, then you can distort them as you please. - M. Twain)
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To: AngelesCrestHighway

17 posted on 03/27/2018 10:49:33 AM PDT by TADSLOS (Alex Jones isnÂ’t quite the wing nut now, all things considered.)
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To: AngelesCrestHighway
The beer then stops in front of a lighter-skinned woman

The woman who receives the beer appears to be some kind of hispanic or asian. shouldn't they have chosen some kind of Aryan goddess with blond pigtails and a viking helmet?

18 posted on 03/27/2018 10:50:07 AM PDT by PGR88
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To: freedumb2003

When I moved from Seattle to KY I thought I was giving up good beer. Boy, was I wrong.

I think microbrews are a bigger thing here than in Seattle, though I loved a lot of the stuff from Ballard Bitters and their place west of Freemont.


19 posted on 03/27/2018 10:52:03 AM PDT by robroys woman (So you're not confused, I'm using my wife's account.)
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To: I want the USA back
This trend may have some unintended consequences.

Cinco de Mayo is coming soon.

20 posted on 03/27/2018 10:53:19 AM PDT by ptsal ( Get your facts first, then you can distort them as you please. - M. Twain)
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