Posted on 03/27/2018 9:11:04 AM PDT by Oldeconomybuyer
Heineken has removed a television ad following a wave of online criticism slamming the commercial as "terribly racist."
In a 30-second ad promoting the beer companys "Lighter is Better" campaign for its light beer, a bartender slides a bottle of beer past several customers to reach a woman in the distance.
As several people online noticed, during the commercial the beer passes by customers who are darker-skinned while the woman who receives the beer in the end is noticeably fairer-skinned.
Heineken has removed the ad from TV and online rotation and acknowledged that it missed the mark.
For decades, Heineken has developed diverse marketing that shows theres more that unites us than divides us, a spokesperson for Heineken said in an email to NBC News. While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."
(Excerpt) Read more at nbcnews.com ...
She appears to be some kind of hispanic or asian. Apparantly not dark enough for the SJWs
In Atlanta (Brown Town), Negroes darker than a brown paper bag are excluded from elite Negro society. No one more racist. Everything is about color.
"...????..I thought all of the actors were all minorities...no?"
1John 1:5 This is the message which we have heard from Him and declare to you, that God is light and in Him is no darkness at all.
Chance the Rapper thinks its racist to say lighter is better about light beer. He says it is racist. Of course, everything is racist to a rapper.
Snow. Paper. Styrofoam. Aspirin.
Are there any sane places left in this world that I can escape to?
Alright, try this instead....
Say It Loud, I’m Black And I’M Proud
And don't forget Michael Jackson ...
How on earth do you market white chocolate today?
In almost any non-white society, the lightest skin sits at the top of the food chain.
I guess blonde beers are racist too. That’s OK, I prefer dark beers.
I will heavily indulge this weekend in support if Heiny . .
She’s Asian! When will that backlash start?
Elected by Pamala Harris for Maryland governor.
BTW< Heineken tastes like ass smells.
I quess I’m not a racist since skin color never entered my mind when I read their slogan.
“... For decades, Heineken has developed diverse marketing that shows theres more that unites us than divides us, a spokesperson for Heineken said in an email to NBC News ...
Heineken withdrew its sponsorship of the NYC & Boston Saint Patrick’s Day Parades after deciding they were not ‘inclusive’ because of the Irish Catholic Hibernians (who organized these parades) refusal to let homos march under assorted queer banners.
They had never banned fags from marching, they simply asked that they would not make it a politically based spectacle, thereby dishonoring the great Saint’s Feast Day.
Screw Heineken, and screw the gay priders!
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