The Olympic Organizing Committee has fairly tight control over the intellectual property rights of media coverage of the Olympic Games. So. if they wanted to limit nonsense like this they could. Apparently, they are taking a page from the NFL media playbook and are committing brand suicide as well.
And it's hard to blame them. They pay so much money for the rights to broadcast the Olympics, and they have to generate viewership here in the U.S. That's why the coverage is about 10% sports and 90% "special interest stories" that are designed to capture an American female TV audience.