Posted on 12/14/2017 7:27:38 AM PST by SoFloFreeper
.....The struggling sandwich chain has seen customer traffic plummet a whopping 25 percent over the past five years....
In a Nov. 30 memo to franchisees that revealed the stomach-churning drop, Subways owners promised $25 million to boost marketing this spring for the companys 44,000 locations and to bring back a limited-time, $4.99 footlong sandwich promotion.....
....the crucial footlong deal aimed squarely at the McDonalds dollar menu is in danger because of a revolt by franchise owners, who fret that doubling down on discounts will further shave their already thin profits.
More than 400 of them have signed a petition protesting the two-month footlong deal thats slated to begin in January....
(Excerpt) Read more at nypost.com ...
CA Minimum Wage is going up to $11.00 an Hour on January 1st.
No wonder my local Micky D’s got rid of Big Mac Monday.
"Eat Fresh!"
(yeah..right)
“Once you get customer hooked on discounts, they expect them eternally and will not buy without them.”
that’s one of the biggest factors for JCP tanking: the same CEO that decided JCP’s customers were mostly gonna be homos is the same guy who at the same time eliminated the perpetual discounts and coupons that had been the main reason people shopped at JCP ...
"...Subway..."
I find the "Subway" chain concept very unappetizing. Reminds me of a school cafeteria. All those condiments, meats and cheeses just sitting out in those metal containers for who knows how long as the teenager workers put them together assembly line style.
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