Posted on 09/21/2017 8:07:08 AM PDT by Kaslin
It's happening all over America. Liberal CEOs appear to be purposely committing brand suicide. Their cardinal sin is arrogance and ignorance. Remarkably, they don't even understand their own customers’ base.
ESPN and Vegas casino giant MGM Resorts International should serve as Exhibit A.
Vegas and ESPN have much in common. ESPN has committed suicide with its obsession with liberal, progressive, politically correct beliefs.
The fact is Vegas’s core audience is exactly the same as ESPN’s. Vegas’s audience has three key demographics:
A) Middle America. Overwhelmingly this group voted for Donald Trump.
B) Conventioneers. This group is composed of business owners, business executives and white-collar employees. Overwhelmingly this group voted for Donald Trump.
C) Casino and sports gamblers. I know this group as well as anyone in the world. Long before I got into politics, I was dubbed by the media as “America’s Oddsmaker” and “the King of Vegas Sports Gambling.” I’ve studied my customers in detail for 33 years. Sports and casino gamblers are overwhelmingly male, white, macho and patriotic. These are the people who ALWAYS stand for the national anthem. Overwhelmingly this group voted for Donald Trump.
ESPN has the same audience and core demographics as Vegas. ESPN’s President John Skipper is a big-time liberal. He has damaged his brand and ruined his revenues with his arrogance and ignorance about his own audience. ESPN is dying. Cable subscribers are dramatically down. Ratings are dramatically down. Revenues are in the toilet.
The reasons for the collapse of ESPN are in plain sight:
*ESPN has awards shows that define “courage” as athletes who used to be men, who changed into women.
*ESPN has anchors who call President Trump a “white supremacist” who “was elected only because he’s white.”
*ESPN removed a football broadcaster named Robert Lee because they were afraid his name would offend black people. But Lee isn't an ex-confederate general. He's an Asian.
*ESPN fired Curt Schilling for his conservative politics.
*Outspoken Republican and former NFL great Jason Sehorn was told “to stay away from politics.”
*ESPN suspended legendary anchor Linda Cohen for saying in an interview that liberal politics has damaged ESPN’s ratings.
But ESPN says nothing when liberal hacks like Jemele Hill and my old TV co-host Max Kellerman outrage ESPN viewers with their radical liberal views. Kellerman recently opined that it’s a “disgrace” that not one white NFL player has kneeled for the national anthem. That could be the dumbest thing ever said in the history of American business- if alienating and destroying your own customer base is important to your company.
*Don't forget the young sideline reporter on Monday Night Football two weeks ago who managed to gush about his Mexican heritage and the "diversity" of two black head coaches on opposing sidelines. He said nothing about performance on the field.
ESPN President John Skipper has poisoned his brand. He has offended his own customer base. Sports fans tune in to watch sports, NOT to be lectured on Trump, racism and climate change.
I hope the Board of Las Vegas public casino giant MGM Resorts International is paying attention. Your CEO Jim Murren is a John Skipper clone.
Just like ESPN, there is a mutiny brewing at MGM. Many MGM employees have contacted me. Some have anonymously called my national talk radio show. One MGM employee came to my home to hand deliver the latest company policy on transgenders. Just like ESPN employees, conservatives at MGM feel discrimination, intimidation, and intolerance. They fear losing their jobs.
Do you think MGM’s middle America customer base would be happy to find out you can be openly transgender at MGM, but you have to be a closet conservative to keep your job?
MGM employees are outraged and sickened by MGM CEO Jim Murren’s actions and statements. By his forced company and shareholder donations to CAIR- an organization tied to Muslim terrorism (by the U.S. government and FBI) and called by experts “a front for Hamas and the Muslim Brotherhood.” Even Democrat Senate Majority Leader Chuck Schumer tied CAIR to Hamas.
By Murren's donations to the Southern Poverty Law Center, an organization that recently put three of America’s most famous military bases on their “Hate List” (Ft Bragg, Ft Hood, Ft Benning).
But Mr. Murren’s employees are most outraged over his troubling “Transgender Policy” announced only a month ago. MGM employees believe their CEO is putting the lives of female guests and their children at risk. They predict there will be a tragedy at an MGM property because of this dangerous transgender policy.
If 45 million Vegas tourists start to understand MGM supports Muslim terror co-conspirators…radical leftist groups that define legendary U.S. military bases as “hate groups”…and bans employees from questioning 300-pound men who walk into women’s bathrooms, locker-rooms, and spas…Vegas will go the way of ESPN.
Be very careful MGM. Soon your company could go the way of ESPN. Jim Murren is putting your brand at risk. And by association, he is putting the entire brand of Vegas at risk.
Why are so many of America's liberal CEOs committing brand suicide?
Leftism is a suicide cult in general
LUKE 6:45
A good person produces good things from the treasury of a good heart, and an evil person produces evil things from the treasury of an evil heart. What you say flows from what is in your heart.
It’s amazing that these people don’t seem to care that they are losing viewers. They would rather force their ideology on everyone and lose millions of viewers than stop politicizing everything. I remember when ESPN was actually a sports network. Haven’t watched it in years.
I don’t think these brands are committing suicide at all. I suspect they already know they are doomed for other reasons, and they’re trying to make highly public political statements on the way out.
So true. Thanks for posting
Good point: You can come out as Transgender and be celebrated by these Left wing organizations. If you come out as a conservative, you will be fired.
In sum - anyone who has money or works for a living voted for Trump.
Don’t piss them off
Excellent questions posed here.
Why are some major companies willing to hurt their business, just to prove that they have bent over backwards to prove that they are liberal???
Why do they feel the need to take sides in social/political questions in the first place?
Are they afraid of being targeted by the liberal fascist elements in our culture??
But then look at Chick Fil A, which was targeted by the left because their founder has the audacity to believe that marriage is a man and a woman. Chick Fil A has actually seen their business increase after being targeted for destruction by the left.
So Chick Fil A has proven that you can survive and prosper being targeted by the left.
So are these major media and entertianment companies really afraid of being targeted by the left? Really?? If so, what consequences do they fear???
You’d think there would be shareholder lawsuits brought against these CEO’s for neglecting their fiduciary responsibilities.. but conservatives just sit there and take the abuse.
Combine this with them charging for parking and MGM properties won’t get my business anytime soon...
I can see the ads now:
Do you Hate America? Do you hate everything America stands for?
Then come join us at the MGM Grand, we HATE America too.
They are run by Humanist Progressives. They believe that they can force humans to become “better” through social coercion and government regulations. Their reward is that the “better” humans will be more compliant and cooperative citizens who will labor for third world wages and standard of living.
These are zealots. Don’t try to find logic in their thinking.
It is simple...they think everybody thinks the way they do..there in the liberal bubble..
To late for Hollywood and the NFL..
1.) They are run by liberals who think that any pulpit available should be used as a bully pulpit to advance liberal causes.
2.) They are run by people who are terrified of being called bad names such as racist, homophobic, misogynist, bigoted, you name it, and virtue signal with both hands like this guy below to avoid having the Rainbow Coalition, BLM, or some other group call them any of these things.
Because the class of people who are typically CEO’s don’t care about the bottom line of the businesses they pretend to run, they care about how their peers view them.
They would rather shed customers than appear to be doublebadthink by having Trump supporters like them. Look at Camping World. My neighbor works for a camper sales group that just got bought out by Camping World. After the CEO’s statements, he is worried about the local branch straying open.
They think they can do without their Advertisers money and Americans. They want to subsist upon illegal aliens and foreign money like Hillary Clinton.
When I reduced my cable bill recently, the sales person said to me “But you won’t be getting any sports channels.” I said “Precisely.” There was dead silence at that point.
Why? Because they have been ordered to do so, or else. You see, the Left is so so close to the tipping point of America becoming their delusional socialist tyranny they are pulling out all the stops to drag us to the point of no return.
Trump is the only thing stopping them from a complete takeover of the country. All the leaders of the big corporations are compromised.
It’s a purely rational act on the part of the CEOs.
If they do not hue the radiclib party line, they risk multiple lawsuits, bad media, continuous protests and perhaps workplace/casino violence, and they would be fired and blacklisted for demonstrating bigotry and hate.
If the company hemorrhages customers over hueing the party line, however, their own salaries will not suffer, and if the company bottom line goes downhill, at worst they retire with a golden parachute and at best they continue at or near their salaries until the company goes out of business.
If I were a CEO and my main concern were my own personal financial situation, the choice would be very easy to make.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.