It’s also boring as hell, there’s nothing to do there, their internet connectivity sucks, and anywhere to actually do anything is way more than an hour’s drive away.
My first wife's family was from Lubbock. Her father moved them to California when she was in grade school, but you should have heard them pine for "home".
They were outdoorsy people who loved riding horses, and living the small town country life. Every other year they'd visit the folks back in Texas, and you wouldn't believe how excited they were to go. They used to drive me crazy, raving about the place.