From a totalitarian perspective, it’s brilliant in its simplicity. Controlling social media content in this manner does 3 things. First, it prevents organization and actual collusion between those who oppose your narrative. Second, it further isolates those who may otherwise oppose your narrative. (Gee, nobody else is complaining so I guess I’m the only one.) Lastly, it gives you a mechanism by which you can identify and “legally” imprison those who dare break the “law.”
While it does nothing to dissuade the hard-core insurgents who will be relegated to meeting f-t-f, in much smaller groups, at shadowy locations; (You know, sort of how our rebellious founding fathers put their rebellion together, in a way) cracking down against social media is a no-brainer first step to tightening the reins of power given our present communication conduits.
..and should have added a fourth...
You can also receive huge finalcial kickbacks from the social media providers to allowing them the “privilege” to offer your “citizens” content within your borders. (The cash stack must be this tall, to ride this ride.)
It frightens me how close to Hitler’s Germany, Merkel’s Germany is becoming (or the EU with its European Army and Migrant quotas).
Your point about isolation is spot on. The end of isolation for conservatives in the USA was in large measure caused by Rush. Not so much what he said but by his callers, coming from all over the country. In those days you had the Big 3 networks and they controlled the news and opinion and a person would think ,gee I must really be nuts. No one else thinks like I do. Rush’s callers and the opportunity he gave for them to share their feelings with America revitalized conservatives. The Progs want to regain total control.