Gift cards are already counted as revenue at the time it is acquired so you didn’t add to their bottom line.
Gift cards are already counted as revenue at the time it is acquired so you didn’t add to their bottom line.
Yes, I know. Retailers love gift cards because people often don’t spend them. We got this particular gift card last Dec and it had just sat in the drawer. If we didn’t spend it, then it would just be pure profit for Target.