Posted on 03/16/2016 7:02:48 PM PDT by jimbo123
There is an old axiom in marketing: Good advertising makes a bad product fail faster.
If you doubt that, may I submit Exhibit A: The 2016 campaign for the Republican nomination for President of Jeb Bush. It now joins the likes of the Ford Edsel and Coca-Cola's "New Coke" as a bona-fide marketing flop of an enormous magnitude.
In each case, be it Edsel, New Coke or Jeb!, logic dictated a winner. Research for all three concluded a marketplace that was theirs for the taking.
All three were rooted in strong family brand equity and even carried the brand name forward.
All three had solid marketing introductions and well-funded campaigns. And yet, all three failed miserably.
(Excerpt) Read more at nydailynews.com ...
In Michigan Clinton spent a fortune, she was running ads 3 weeks before the primary, more than 10-1 of all the other candidates, and Bernie still beat her.
Absurd that anyone thought Jeb ever had a chance. I guess it’s a testament to how out of touch the media/political elites are from the voters. The 12 years of Bush presidencies were a huge disappointment to conservatives. The Bushes dismantled the Reagan revolution. The presumptuousness of Jeb and his supporters was the stuff of comedy. And the funny thing is, they still don’t get it.
Exactly. It was ludicrous from the very beginning. America is NOT going to elect three presidents from the same family, no matter what family it is. This was a complete fail right off the bat and I’m stunned so many of those big money people invested in it. Dullards.
In most of the world you can get Coke made with sugar. In Germany, if you want diet, you can get it with cyclamate.
Around here, in the groceries that serve large numbers of non-natural born citizens, you can have a choice of Pepsi, Dr Pepper, or Mountain Dew made with real sugar for the same price as the HFCS products, or pay a stiff premium for Mexican Cokes.
Seems to be a decided lack of intelligence in Atlanta these days. And has been since they had that Cuban president.
(See how I tied an apparent thread hijack back into the political story?)
'Where's Jeb?'
Jeb Bush is a person, he’s not a product and it is stupid to compare him to one. Coke was and is pretty much perfect, so why you’d mess with that no one will even know. As for the Edsel I don’t know anything about it besides what I just read here, but if you’re making a “dream car for the middle class” reliability needs to be part of that mix.
Marco Rubio will be up there, too.
Mexican Cokes and Pepsi with sugar are available at my Safeway for about twice what the corn syrup version sells for. I gladly pay it because they are so much better. I cannot say why, but there is huge difference, so much so that I will not drink a corn syrup soft drink anymore. They just make me feel bad afterward.
Jeb may have believed that early on in the campaign when he thought he'd get a sizeable number of delegates and stay in the race until the very end, but there's no way that guy is going to be the nominee after his miserable showing in the early primaries. You don't nominate a candidate who gets less than 10% of the votes in his own political party despite (or because of) a high degree of name recognition.
The Tippy-Toes move sealed the deal for me. In the back of my mind I kept asking if I was missing something about this candidate that others saw.
And then he pulled that middle school prank of raising himself up on his toes to appear taller then the others. The Height of immaturity.
He looks stoned.
I saw a Jeb ! T-shirt at a thrift store for .99¢ . I thought about buying it to use as a workout shirt but didn’t .
Sweet Pete on The Profit says you MUST use cane not beet sugar when making caramel.
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