Someone needs to explain the ‘logic’ here. Really. What math ...I don’t even have the words.
She would get knock-offs even if she sold them for $10. You can’t beat counterfeiters in a price war.
Brands are about status and personal satisfaction. The higher the price, in many consumers’ eyes, the more status it contains. Chanel could probably sell a bottle of perfume for $6.99 if they wanted, but that’s the opposite of what they are about.
psst. Over here.
I can get you one of those $60 t-shirts for just 10 bucks.
Yeah. FReep mail me.
/sarc
Whuh?.....................
Who?
TTIUWOP
So Chinese companies are going to help Taylor Swift combat knock-offs by Chinese companies? Uh-huh.
In China, $60 is still an expensive T-Shirt. But, it might also be a status symbol.
Quite the little one percenter, isn’t she? Not that there’s anything wrong with that.
https://twitter.com/ianbremmer/status/623860139162996736/photo/1
I don’t have time to figure out how to get photo uploaded, but I think this Twitter comment is very relevant to the thread. (Maybe someone can help)
This girl is savvy about how things work in China, and apparently a full-fledged capitalist. It’s a good thing she never attended an American college where she might have learned to be a whiny marxist.