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Why Does McDonald’s Want to Rebrand as a ‘Progressive Burger Company’?
National Review ^ | 6/17/2015 | George Will

Posted on 06/20/2015 1:43:20 PM PDT by RightGeek

In January, McDonald’s, leaning against the winds of fashion, said kale would never replace lettuce on its burgers. In May, however, it said it will test kale in a breakfast meal (breakfast is about 25 percent of McDonald’s sales). Kale might or might not cause construction workers to turn at 6 a.m. into McDonald’s drive-through lines, where approximately two-thirds of McDonald’s customers place their orders.

McDonald’s also says its milk will soon be without artificial growth hormones, and chicken (McDonald’s sells more of it than of beef) will be free of human antibiotics. All these might be good business decisions and as socially responsible as can be. They certainly pertain to McDonald’s new mantra about being a “modern, progressive burger company,” whatever that means.

The meaning will perhaps be explained by the progressive burger company’s new spokesman, Robert Gibbs, formerly Barack Obama’s spokesman and MSNBC contributor. McDonald’s British-born CEO Steve Easterbrook clarifies things, sort of, while speaking a strange business dialect: McDonald’s will be “more progressive around our social purpose in order to deepen our relationships with communities on the issues that matter to them.”

Suppose, however, you just want a burger and fries, not social purposes and relationships? You might prefer Five Guys or Shake Shack, where the burgers taste fine even without the condiment of community uplift.

[snip]

McDonald’s, deep in an identity crisis, is awakening tardily to Ira Gershwin’s truth: The Rockies may crumble, Gibraltar may tumble, they’re only made of clay. Everything is perishable, and history is a story of vanished supremacies. Easterbrook, channeling his inner Hillary Clinton, vows to “reset” McDonald’s. Perhaps his reset will go better than hers did with Vladimir Putin.

(Excerpt) Read more at nationalreview.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: gibbs; leftwingnuts; mcdonalds
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To: momtothree

They still serve the original ones in Tampa.


81 posted on 06/20/2015 3:10:47 PM PDT by antidisestablishment (The last days of America will not resemble Rome, but Carthage.)
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To: RightGeek

Haven’t eaten fast food in I don’t know when. Not gonna start now. It’s all crap. I don’t care what they do.


82 posted on 06/20/2015 3:12:34 PM PDT by RIghtwardHo
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To: momtothree

No, I haven’t and I probably should. Perhaps there’s a reason that fall is actually the most busy pie-making season.

I do throw together blueberry pies in season but I’m now into canning so maybe I can make pies all year long. I love canning although the paint on my ceiling does not...


83 posted on 06/20/2015 3:14:43 PM PDT by miss marmelstein (Richard the Third: "I should like to drive away not only the Turks (moslims) but all my foes.")
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To: antidisestablishment

Ha! Ray was brilliant. His predecessors...not too much.


84 posted on 06/20/2015 3:16:32 PM PDT by miss marmelstein (Richard the Third: "I should like to drive away not only the Turks (moslims) but all my foes.")
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To: BraveMan
YEAH, IT'S CALLED THE TRANSGENDER HAPPY MEAL JUST
85 posted on 06/20/2015 3:17:14 PM PDT by ETL (ALL (most?) of the Obama-commie connections at my FR Home page: http://www.freerepublic.com/~etl/)
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To: antidisestablishment

Do they? Oh my.. they were yummy. The new “baked” mushy ones are horrible. Thanks... if I ever get down that way, I will treat myself.


86 posted on 06/20/2015 3:22:48 PM PDT by momtothree
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To: RightGeek

Good luck with that kind of a new liberal menu...the mental battle of all the McD’s commercials during NBA games vs Moochelle’s menus should be fun to watch...yeah, put Moochelle in charge of McD’s menus.


87 posted on 06/20/2015 3:27:48 PM PDT by CincyRichieRich (We plan to endure. 3%)
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To: Rastus

Hey, you are right. It is Walmart.

I guess they have also gone to the crazy side!


88 posted on 06/20/2015 3:48:27 PM PDT by dforest
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To: miss marmelstein

Hooray! Agreed!


89 posted on 06/20/2015 3:55:24 PM PDT by BunnySlippers (I Love Bull Markets!!!)
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To: edpc

I agree.

When it comes to food, no matter if I’m eating in the most expensive restaurant in LA ... or a chain. DOES THE FOOD TASTE GOOD!


90 posted on 06/20/2015 3:57:33 PM PDT by BunnySlippers (I Love Bull Markets!!!)
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To: RightGeek
“more progressive around our social purpose in order to deepen our relationships with communities on the issues that matter to them.”

As soon as a business forgets it's #1 purpose is to earn a profit it will fail. Well, it use to fail. Now they will probably get government bail outs. Adios McDonalds
91 posted on 06/20/2015 3:58:32 PM PDT by Organic Panic
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To: RightGeek

This is payoff/payback to keep moochelle off their backs....

The Obama commissars smell blood and it is either conform to their will or die as a company...


92 posted on 06/20/2015 4:29:09 PM PDT by GraceG (Protect the Border from Illegal Aliens, Don't Protect Illegal Alien Boarders...)
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To: miss marmelstein

“What will sell more items will be bringing back the beef tallow that the potatoes were fried in.”

Amen! McD’s used to have the best fries around, then they started listening to the food police. how clueless can they be when they think adding kale to their menu is going to bring hordes of hungry patrons to their doors?


93 posted on 06/20/2015 4:32:01 PM PDT by IWONDR
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To: napscoordinator

“...but I’d pick McDonald’s over Five Guys. Five Guys is the worst burgers and their fries are terrible.”

not in my neck of the woods. 5 Guys burgers and fries are the BEST! McD’s pale in comparison.


94 posted on 06/20/2015 4:37:04 PM PDT by IWONDR
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To: RightGeek

British born CEO.

I think I see their problem.


95 posted on 06/20/2015 4:43:33 PM PDT by stuck_in_new_orleans
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To: Calvin Locke

I won’t eat at McDs again since during the push for $15 was in full swing I heard the black guy get up and say he spits in white folks food.


96 posted on 06/20/2015 5:11:53 PM PDT by Foundahardheadedwoman (God don't have a statute of limitations)
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To: miss marmelstein
Mom: I do half Crisco, half butter. The Crisco for flakiness, the butter for flavor.

Ever try butter flavor Crisco? My mother swore by lard for the best pie crust.

97 posted on 06/20/2015 5:18:15 PM PDT by itsahoot (55 years a republican-Now Independent. Will write in Sarah Palin, no matter who runs. RIH-GOP)
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To: RightGeek

McDonalds had the STUPIDITY of hiring that LIAR Obama spokeliar as their Communications Director....which means CHIEF LIAR!!


98 posted on 06/20/2015 5:22:53 PM PDT by Ann Archy (ABORTION....... The HUMAN Sacrifice to the god of Convenience.)
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To: miss marmelstein

Grease HEAVEN according to my husband!! He gets then every time we go back to Ohio! it’s WHY HE DOESN;T MIND DRIVING 1000 MILES!!!! That and SKYLINE CHILE!


99 posted on 06/20/2015 5:30:42 PM PDT by Ann Archy (ABORTION....... The HUMAN Sacrifice to the god of Convenience.)
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To: RightGeek

“Kale might or might not cause construction workers to turn at 6 a.m. into McDonald’s drive-through lines”

Construction guy in wife-beater T-shirt in very large pickup pulling up into McDonald’s drive-through at 6:00am Monday morning: I’ll have three venti kale cappuccinos with room for organic soymilk and cinnamon, a couple of those gluten-free scones, one croissant with a I Can’t Believe It’s Not Butter!® pat, a slice of spinach quiche, and an organic arugula salad with raspberry-peach vinaigrette dressing.


100 posted on 06/20/2015 5:56:45 PM PDT by catnipman (Cat Nipman: Vote Republican in 2012 and only be called racist one more time!)
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