Posted on 05/05/2015 3:51:10 PM PDT by ilovesarah2012
As several small businesses have made headlines recently by rejecting lesbian and gay customers, Wells Fargo is trying to publicly embrace the LGBT community and attract their business.
On Monday, the bank will release nine different TV commercials in markets across the country, featuring a diverse range of people. One of the ads will show a lesbian couple learning sign language because they're adopting a hearing-impaired child. The ad is the first of its kind for the banking industry.
"The notion of all of these ads is really telling stories to create a sense of togetherness," said Jamie Moldafsky, chief marketing officer for Wells Fargo. She said one out of every three households in the country is a Wells Fargo customer, and the company wanted its ads to reflect the diversity of all its customers.
Other ads will show a Hispanic truck driver and his daughter, an older African-American woman and her friends, and two others feature families of Asian descent.
"Our hope is that in doing this we can talk to our customers more and engage with them about what's important to them," Moldafsky said.
While Wells Fargo isn't the first corporate company to showcase LGBT relationships in ads, it is the first American bank to do so in a national campaign. The closest has been TD Bank, which rolled out a national campaign in 2013 in its native Canada, which featured a variety of different same-sex couples.
(Excerpt) Read more at wyff4.com ...
Actually, it can be stopped rather easily by executing the propagandists.
All it takes is a man with a plan.
Wait, the women are a threesome?
Why not show real-life women such as Rosie O’ Donnell?
There’s no reason for government and a lot of businesses to promote polygamy, because it gets complicated with so many people and it gives an unfair advantage monetarily to those with so many spouses and children. There’s kind of a reason why even homosexuals generally only ask for one at a time when it comes to legal and business recognition.
What I don’t understand from a business standpoint is why alienate so many just to try to please a few? And will this dumb commercial really bring more homo customers? I think there are probably some homosexuals in charge of advertising who are behind this. And looking at the women in the commercial, I am pretty sure they are just actresses. And the poor little girl.
Where do the children come from? Does anyone ever ask that question?
“So they’re pandering to less than 2% of the population and pissing off 98%. Good marketing decision.”
It’s not about the 2%. It’s about the other 59% who agree with them. That’s what we fail to understand, that we’re no longer in the majority here. Companies don’t pander to groups like this out of some sense of social agenda, they do it because the numbers tell them it’s money to do it.
If we can’t admit that we’ve lost the country, we have no hope of pulling the American people back on our side.
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