Posted on 05/05/2015 3:51:10 PM PDT by ilovesarah2012
As several small businesses have made headlines recently by rejecting lesbian and gay customers, Wells Fargo is trying to publicly embrace the LGBT community and attract their business.
On Monday, the bank will release nine different TV commercials in markets across the country, featuring a diverse range of people. One of the ads will show a lesbian couple learning sign language because they're adopting a hearing-impaired child. The ad is the first of its kind for the banking industry.
"The notion of all of these ads is really telling stories to create a sense of togetherness," said Jamie Moldafsky, chief marketing officer for Wells Fargo. She said one out of every three households in the country is a Wells Fargo customer, and the company wanted its ads to reflect the diversity of all its customers.
Other ads will show a Hispanic truck driver and his daughter, an older African-American woman and her friends, and two others feature families of Asian descent.
"Our hope is that in doing this we can talk to our customers more and engage with them about what's important to them," Moldafsky said.
While Wells Fargo isn't the first corporate company to showcase LGBT relationships in ads, it is the first American bank to do so in a national campaign. The closest has been TD Bank, which rolled out a national campaign in 2013 in its native Canada, which featured a variety of different same-sex couples.
(Excerpt) Read more at wyff4.com ...
Another reason to be glad I bank with a small local credit union...
You use your tongue prettier than a 20 dollar whore.
A few years from now Wells Fargo will run an ad featuring “John Smith” with his fifteen wives and their eighty five children. They’ll talk about how Wells Fargo handles the financial needs of large families like theirs. We have about a month left until the Supreme Court officially changes the definition of marriage forever in America.
I think they are both deaf and adopting a deaf little girl.
lesbian couple learning sign language because they’re adopting a hearing-impaired child.
If the kid is a black Mexican, they will have hit most of the sterotypes in one brief scene!
I want to be in one! I want to be the crusty but lovable curmudgeon waving my shot gun at the diverse group of nasty kids on my lawn.
It pushes the idea that gays adopt children that no one wants.
Make it a black and Hispanic lesbian couple In hijabs/Muslim attire. That should cover most of the protected classes.
If Wells wants to pander to one (or more) of the “protected” classes, and toss in a handicapped child for a little extra pathos, then fine by me.
I would rather do business with a bank that is more about its customer service toward EVERYONE, than one that feels compelled to comment on current social issues.
As Clint Eastwood’s Dirty Harry observed in one of his movies, “How stylish.”
Buh bye Wells.
bfl
It is a pity the kid didn’t sign back, “So who will be my new Daddy?”
i will do the same tomorrow. It is in a convenient location but I can be inconvenienced now.
It will be worth the trouble of getting new check books and transferring accounts to sent the message.
Unfortunately, we’re not going to be able to avoid this propaganda. I’ve seen real estate ads that feature homosexuals, also Nabisco ads for some snack they sell.
All the large companies are going to fall all over themselves trying to show how open and inclusive they are.
Bet one of the lesbos will be black and the other white.
Ha, I knew it. One black, one white.
But my days with Wells Fargo are over.
You still bank with these sleezeballs?
FAGGOTS RAUS!
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