And Microsoft took that position 10 years ago!
http://news.cnet.com/Microsoft-reverses-position-on-gay-rights/2100-1014_3-5697935.html
No doubt that Microsoft as well as hundreds of other corporations are pro-queer.
But Cook is taking his bigotry to a whole new level by going political with his queer-centric views. And just like Starbucks and their stupid Race Together Cluster-Obama - this is also failing just beautifully.