Posted on 11/12/2014 8:38:06 AM PST by SeekAndFind
The Kellogg's cereal company is experiencing a backlash from Christian consumers who claim they'll no longer buy the company's products after it helped sponsor the Atlanta gay pride march in mid-October by using the beloved Frosted Flakes mascot, Tony the Tiger, in a pro-LGBT advertisement in the event's pride guide.
"Wear your stripes with pride," the Kellogg's ad states, highlighting the word "pride" in large-font rainbow-colored letters, while Tony the Tiger stands to the right with his arms crossed and a familiar smile on his face.
The American Family Association, a traditional Christian values activist group, posted a picture of the Tony the Tiger advertisement to its Facebook page last Friday and since then, the post has received over 800 comments. Many of the comments were highly critical of the company for using a cartoon character to promote homosexuality, while a number of other commenters stated that Kellogg's has no place, as a food manufacturer, to weigh in on sexual preference.
"Our policy toward corporate America and companies that serve the public is that we ask them to remain neutral in this battle over same-sex marriage," Ed Vitagliano, research director for AFA, told The Christian Post on Tuesday.
"We don't expect them to take our side but we don't expect them to support groups that want to legalize same-sex marriage," he continued. "So we let our followers and supporters know because these companies rely on the patronage of their customers; and there are a lot of people who, in their own states, voted to keep marriage between one man and one woman. I don't think they appreciate knowing that the companies they buy products from are working against that."
The pro-LGBT ad also included a seal in the bottom right-hand corner of the advertisement that indicates Kellogg's was listed by the Human Rights Campaign, a gay activist group, as "one of the best places to work for LGBT equality."
"At Kellogg's, we're an evolving culture that respects and accepts employees' sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged," The ad's message states.
Kellogg's is not alone in supporting homosexuality. As Gay Star News points out, "Today, 85 percent of Fortune 500 companies have policies that protect employees from anti-gay discrimination, which is up from 51 percent in 2000."
Vitagliano also noted that since Kellogg's produces cereal and most cereals have cartoon characters associated with them, "They really have no choice but to put Tony the Tiger forward as the representative of Kellogg's making this statement 'wear your stripes with pride.' But we do not approve of charging children with this messages that their parents might not approve."
"This is an argument that our culture is having over the nature of homosexuality and we don't think cereals and cartoons should be bypassing parents to speak about moral issues to children without permission from parents. If that was Kellogg's intent then shame on them, and I hope parents take note of that," he asserted.
As Christian News Network points out, General Mills, a fellow cereal company, voiced support for same-sex marriage in 2012. As the company is headquartered in Minneapolis, its executives voiced opposition to a proposed amendment to Minnesota's constitution in 2012 that would have labeled marriage as only between a man and a woman.
General Mills' vice president of diversity, Ken Charles, issued a letter throughout the whole company saying that if gay marriage was banned in the state it would have made it more difficult to retain skilled workers.
"We do not believe that the proposed constitutional amendment is [in] the best interests of our employees or our state economy," Charles' letter stated.
General Mills has also used LGBT-themed advertisements to promote Lucky Charms and Cheerios in the past.
THEY'RE GAAAAAAAAAAAAAAAAAAAAAAY!!!!!!!
I don’t like frosted flakes, anyway. It’s like eating a sugar cube.
Tony is shacking up with Sugar Bear.
Correct. They are simply food companies and have no business wading in to politics and political correctness.
One flake promoting another...................
http://www.malt-o-meal.com/cold-cereals/
Or eat your grocer’s generic brand. I doubt Piggly Wiggly or Kroger or A&P or Publix or Safeway is going to promote sodomy in such an outright fashion.
Only a liberal would think to politicize breakfast.
They chose what they chose and the results will follow. No, not all corporate America is like this.
If I were Tony the Tiger I would go on strike rather than being prostituted with this. I would tell them I said Grrrrrreat, not Faaaaaaabulous.
They named it right.
Normal cornflakes are already pretty sugared up.
Seems Kellogg think unless a person can satisfy their sexual deviancy they cannot be normal humans capable of engaging in business or society.
So, Kellogg has stated they know homosexuality, bestiality, pedophilia, etc., are mental disorders.
Aw come on! Everybody knows Kellogg has a long, long history with.........colons, and what goes into and out of them!
Then the rumor I heard in high school was true, that a car owner sued the Esso Corporation over their ad, “Put a Tiger in your Tank!”
Seems that the tiger they put in his tank was queer & it blew the engine.
Most of these cereals are just starch with a lot of sugar added, often with artificial flavorings and colorings. So these are unhealthy and unnatural. Now they want to promote what is morally and spiritually unhealthy and unnatural, too.
I tried to post a message to them on the web pages, “contact us”. I could not figure it out, but noticed that it censored out the word “homosexuals” where I referenced their pandering their marketing to degenerate homosexuals. WOW
I was going to tell them that hopefully the ones with perverted lifestyles will be buying a lot of their products from here on out.
This would have the original Kelloggs, who were both devout Seventh Day Adventists and health nuts, proverbially rolling in their graves.
To please what percent of Americans, they have alienated what percent?
And to top it off, they won’t stay pleased... they never do.
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