Posted on 07/15/2014 1:09:28 PM PDT by NYer
Famed homemaking company Betty Crocker once promoted couples making up over a cake. Now, the 90-year old company says it is adjusting to the times by promoting all relationships -- including homosexual couples and cohabitating couples -- as equal to married couples with children.
The change in Betty Crocker's focus became well known in August 2013, when the company – a subsidiary of General Mills, which supports same-sex "marriage” -- released a video promoting same-sex couples. At the same time, it provided cakes to homosexual couples who "married" in Minnesota after the ceremony was allowed.
Last month, Betty Crocker donated cakes to couples at the Twin Cities Pride Parade, and an employee group marched in the Parade. It also partnered with New America, a left-of-center think tank, to put out a survey the company says aimed "to gain a first-person point of view on what it means to be a homemaker in America today -- and how those roles and descriptions have changed over time."
Family Research Council Senior Fellow for Policy Studies Peter Sprigg criticized Betty Crocker, telling LifeSiteNews that his organization has "long argued that corporate America should remain neutral in the culture wars." According to Sprigg, "It is unfortunate that Betty Crocker is choosing instead to take the side of those who want to redefine marriage and family altogether."
Betty Crocker Marketing Manager Perteet Spencer told AdAge.com, "Betty has always been a pioneer and guide for homemakers. As today's family continues to evolve, so does Betty."
"Naysayers are always there, but generally the response has been really positive,” she added. She also says that the company is not an activist for homosexual relationships, but "is an activist for the modern homemaker."
On a website dedicated to its "Family Project," Betty Crocker has highlighted four families, including a lesbian couple and divorcees who are remarried.
Sprigg said that Betty Crocker's efforts to put a positive spin on changing the traditional family "conceals the dysfunction, heartache, and harms to children which frequently result from such alternatives to the family headed by a married mother and father."
"Betty Crocker’s celebration of homosexual relationships, divorce, and single parenthood will undoubtedly alienate the 71% of Americans who, according to their own poll, say that they have 'old-fashioned values about family and marriage,'" said Sprigg.
Let’s center our whole marketing campaign around 2% of the population.
Short General Mills.
So long as somebody bakes Betty Crocker don’t care who’s in the house.
For 2.5% of the population you change your whole marketing plan??
The rainbow is God’s covenant with the world, that he was never going to flood it again. For the homosexual community to use it is blasphemous.
“On a website dedicated to its “Family Project,” Betty Crocker has highlighted four families, including a lesbian couple and divorcees who are remarried.”
Unbelievable.
They celebrate gay use, lesbians, divorced women, unwed mothers and an entire host of untraditional lifestyles.
I bet none of their ads celebrate The Christian two parent household.
Either they are homos, or their kids are homos.
Why does it HAVE to be only for homosexuals?
I would LOVE a piece of that cake. JUST a teeny, weeny piece. YUMMERS!
Can it be long before the company dedicates a website to an Immigrant Project which highlights and celebrates newly arrived illegal “entrants” from different countries? Just a matter of time I’m afraid.
To say that there’s a cultural and demographic shift going on in this country would be an understatement.
Another brand I won’t be buying. Why do embrace the sodomists companiez do this to themselves? Embrace < 10% and alienate the at least 50% of their customers and kill their business.
I always thought my homemade cake was a lot better than Betty Crockers.
When you find one, please let me know. My daughter sent me a list the other day of companies that test their products on animals. I pointed to her favorite frozen items and promised not to buy them again. ; - )
“We have no government armed with power capable of contending with human passions unbridled by morality and religion . . . Our Constitution was made only for a moral and religious people. It is wholly inadequate to the government of any other.” ...John Adams
...and we are now seeing how it all works without morality and religion. Pray!!!!!!!
Do marketing classes in business schools no longer teach the importance of branding and of protecting your brand at all costs?
Another company who lost my patronage. Promoting a sinful lifestyle and glorifying it in front of conservative Christians who buy their products.
Duncan Hines is better, anyway, in my opinion.
Why do companies like Betty Crocker have to deal with this at all? It should be easy to come up with good commercials where the sexual orientation or marital status of the characters just isn’t shown or mentioned. For instance, a commercial where a little girl is making a cake with her mom. Is there a second “mom” in the picture? Is the mother divorced? We wouldn’t know, because they would just show the mom and kid making a cake. That’s just one example. How difficult is that?
Yellow is my favorite flavor, uh, I mean... color, I guess.
Thank you for that list.
My family won’t be patronizing businesses that promote sexual perversion, and accommodate homosexual pedophilia. Betty Crocker, Burger King, Disney World and others will have to destroy our culture, and harm our young people without our help.
Less than 3 percent of the population is gay, and there is nothing about it that is worth celebrating.
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