Posted on 05/19/2014 8:51:43 AM PDT by upbeat5
Blowtorches, tweezers and glue: These are just a few of the items used to create those mouth-watering restaurant ads.
To make food look as appealing as possible, food stylists and photographers use a range of instruments, good lighting, fresh ingredients and attention to detail. These tricks of the trade help explain why restaurant meals from the drive-thru often look very different than they do in promotional images.
"Nothing is just plopped down and put in the center like it is when you order at a restaurant," said Jean Ann Bybee, owner of Bybee Photography and co-author of a pair of books about food styling.
During shoots, stylists use tweezers, toothpicks, scissors, small blowtorches, paper, tape, glue, pins, paint, oil and glycerin to manipulate and enhance food, Bybee said.
(Excerpt) Read more at cnbc.com ...
The worst chain IMO is Red Lobster. Their TV ads make the portions seem ample, but the reality is far different.
I used to go there until I decided the portion/price ratio was ridiculous. The company has consistently underperformed and I think it is being sold off for what is essentially the real estate value.
Yikes!
“All the English speaking kids around there are employed? Good for you guys.”
Most of them don’t want to be employed. And think they deserve millions just for being “special”
Actually I don’t think many kids in my area work
Haha - that is a good one
Oh now that would have been bad! At least butter just had a funny taste...not a lasting after effect!
I read once that food photographers were the highest paid, followed by cars and glamor, i.e., fashion, cosmetics, etc.
Because the learned the hardware that “as-is” food tends to look kind of gross when photographed.
http://www.lileks.com/institute/gallery/index.html
They also magnify their products to fill most of the TV screen.
Hamburgers appear as huge complete meals, yet when you buy one in person, it more resembles a cookie sized hamburger. Large steaks on TV turn out to be cell phone sized in person.
Most restaurants are complete rip offs and even the breakfasts they serve which used to be decent deal, fall into the the rip off category. Places like Dennys and McDonald’s used to be great bargains. Now? Forget it.
Same thing happened to me in a dark restaurant. Hubby still laughs about it. They also used a whipped horse radish instead of the raw stuff most places use. Looked just like whipped butter.
Really? Someone actually wasted the time to write this article?
Is the authors real name Captain Obvious, or maybe that should be Captain Oblivious.
Not a single street, but an entire district of about 6 blocks or so. If I had a subway map of Tokyo in front of me, I could tell you which one. It was on the line I rode from Kita-Kokubun to Higashi Ginza until the summer of 1994, when I got a job promotion and moved to Kobe.
I knew somebody would post a photo from the Whammy Burger scene in Falling Down.
I said I didn't want to 'save money' I wanted to pay for what I got. She redid it, then handed me my food. One piece of chicken felt like it had been spit on.
The fast food industry is going to implode if they don't start hiring people with better ethics.
So the sign isn’t a problem then.
Now that’s some trivia most people aren’t familiar with...
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