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Why restaurant meals don't look like the ads
CNBC.com ^ | May 19, 2014 | Kattie Little

Posted on 05/19/2014 8:51:43 AM PDT by upbeat5

Blowtorches, tweezers and glue: These are just a few of the items used to create those mouth-watering restaurant ads.

To make food look as appealing as possible, food stylists and photographers use a range of instruments, good lighting, fresh ingredients and attention to detail. These tricks of the trade help explain why restaurant meals from the drive-thru often look very different than they do in promotional images.

"Nothing is just plopped down and put in the center like it is when you order at a restaurant," said Jean Ann Bybee, owner of Bybee Photography and co-author of a pair of books about food styling.

During shoots, stylists use tweezers, toothpicks, scissors, small blowtorches, paper, tape, glue, pins, paint, oil and glycerin to manipulate and enhance food, Bybee said.

(Excerpt) Read more at cnbc.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: ads; meals; restaurant
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To: Trailerpark Badass

LOL - good point.


81 posted on 05/19/2014 10:56:05 AM PDT by GOPJ (If dems will "death panel" our vets they'll damn sure death panel the rest of us...)
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To: varyouga

It’s a wonder not all the ads for jobs aren’t in Spanish.


82 posted on 05/19/2014 10:56:36 AM PDT by redhawk.44mag
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To: WhyisaTexasgirlinPA

Must be rough being an employer, no wonder they had to use Spanish.


83 posted on 05/19/2014 10:57:24 AM PDT by redhawk.44mag
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To: redhawk.44mag

Like all the smaller hotel chains, a good majority of restaurant franchises are now run by foreigners from India, Muslims, Mideastern’s...etc..

They come here not to be Americans, but to collect dollars. Of course they hire the cheapest, lowest wage people they can possibly find, while serving up tiny slop portions which bring the highest profit.


84 posted on 05/19/2014 11:06:20 AM PDT by dragnet2 (Diversion and evasion are tools of deceit)
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To: upbeat5

I took a Marketing Class (elective) at Florida State and it was VERY interesting how they “sell” things to the population and how the population “buys” into the Marketing. Whoever thought of Marketing is BRILLIANT. That Thanksgiving Turkey that looks so great in a picture is really frozen with the outside blowtorched just right to make it look scrumptious.


85 posted on 05/19/2014 11:07:42 AM PDT by napscoordinator (Governor Scott Walker 2016 for the future of the country!)
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To: redhawk.44mag

I hear rumors that they can’t find enough (American) folks to fill jobs and have to reach out to illegals.....but I’ve known a few locals who have applied for jobs and not hired...but the conditions are set for tax breaks for minority hiring so some of it is local kids who don’t have to work and some of it is the benefit of hiring minority or illegals


86 posted on 05/19/2014 11:11:22 AM PDT by WhyisaTexasgirlinPA
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To: dragnet2

But they do offer services that Americans use, and they pay taxes, right? Americans go to other countries and have businesses to collect money, right? They don’t become foreigners.

Capitalism is good, isn’t it?


87 posted on 05/19/2014 11:24:39 AM PDT by redhawk.44mag
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To: wildbill

You should go to Cheesecake Factory then. That place gives you the largest portions I have ever seen. The prices are way too low for the amount of food they give. You can have in some cases 3 meals out of your meal at the Cheesecake Factory.....


88 posted on 05/19/2014 11:27:39 AM PDT by napscoordinator (Governor Scott Walker 2016 for the future of the country!)
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To: BulletBobCo

What movie is it from?


89 posted on 05/19/2014 11:28:33 AM PDT by Verbosus (/* No Comment */)
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To: WhyisaTexasgirlinPA

There’s a difference between minorities and illegals, isn’t there?

What’s the difference between minorities and Americans?


90 posted on 05/19/2014 11:28:38 AM PDT by redhawk.44mag
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To: Verbosus
What movie is it from?

It was a scene from the "93 movie "Falling Down", a favorite of mine.

91 posted on 05/19/2014 11:49:32 AM PDT by BulletBobCo
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To: redhawk.44mag
Now that’s some trivia most people aren’t familiar with...

Trivial, yes. On various websites that cover news and other slop that passes for news...the Adult Video Awards are mentioned when they occur and some have pics of the glitz and alleged glamour of it all....sort of like red carpet pics from the Oscars. Relative heights of some of the notables are...well...notable. A wee bit of Googling will reveal the 1st, 2nd and 3rd dimensional displacements of most. Relative heights of the lasses are surprisingly diminutive.

92 posted on 05/19/2014 12:06:11 PM PDT by Bloody Sam Roberts (Only Liberals can look at an amendment that says "shall not be infringed" and see blank parchment.)
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To: Bloody Sam Roberts

Good to know info, thanx


93 posted on 05/19/2014 12:10:01 PM PDT by redhawk.44mag
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To: IYAS9YAS
He was not supposed to be a sympathetic character, but he ended up being one, primarily because so many identified with the BS he had to put up with.

Especially from that useless Meathead.

94 posted on 05/19/2014 12:16:07 PM PDT by Ezekiel (All who mourn the destruction of America merit the celebration of her rebirth.)
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To: JimSEA
Isn’t there a street there devoted to many manufacturers of fake food?

Kappabashi-dori is the famous street, aka Kitchen Town. Wholesale kitchen everything - ginormous cooking pots, all manner of cooking utensils, pans, servingware... display signs, menu holders, barstools/furniture, and of course the fake food. There's a giant chef with his giant chef's on top of a roof at the beginning of the street.

Not for husbands and children due to the densely packed shops. Wives can go into the smallest shop and disappear for an eternity, while husbands are stranded on the sidewalk in the hot sun. Multiply that scene over and over for every ten feet of road frontage, and you will understand that it is a true horror zone for normal men, lol.

And P.S. don't keep tanking up at the vending machines because there's only one quasi-public restroom in a community center/library which is at the *other* end of the street.

95 posted on 05/19/2014 12:35:59 PM PDT by Ezekiel (All who mourn the destruction of America merit the celebration of her rebirth.)
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To: napscoordinator

How is their lobster, shrimp, and salmon?

It’s not just the size of the portion, but the specialty food they offer.


96 posted on 05/19/2014 1:30:49 PM PDT by wildbill
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To: redhawk.44mag

I clearly stated tax breaks for hiring minorities


97 posted on 05/19/2014 2:34:10 PM PDT by WhyisaTexasgirlinPA
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To: upbeat5

Real food looks like crap on film.


98 posted on 05/19/2014 2:35:23 PM PDT by Fledermaus (Conservatives are all that's left to defend the Constitution. Dems hate it, and Repubs don't care.)
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To: WhyisaTexasgirlinPA

Ok


99 posted on 05/19/2014 4:38:55 PM PDT by redhawk.44mag
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To: ken in texas
Years ago, while dining out with my brother the meal was served with a small cup of horseradish for use with the prime rib. He thought it was sour cream for the baked potato... and also ended up with a priceless look on his face after the first bite.

There seems to be a lot of this going around. On my aunt's first visit to a Japanese restaurant, she thought the little cup of green stuff was guacamole and downed it all in one bite. She learned real quick that you just don't DO that with wasabi (horseradish)!!

100 posted on 05/19/2014 5:44:35 PM PDT by Fast Moving Angel (It is no more than a dream remembered, a Civilization gone with the wind.)
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