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Obamacare’s Sales Pitch to Millennials: "Booze, Sex, and Healthcare!"
Townhall.com ^ | February 17, 2014 | Michael Schaus

Posted on 02/17/2014 6:39:31 AM PST by Kaslin

Obamacare advocates were doing their best to get a little creative for last Saturday’s “youth enrollment day”. Of course, groups pushing Obamacare on the younger generations have been forced to get more innovative as the coveted “Millennials” shun the President’s signature piece of legislation. Even if a few dozen Millennials were convinced to sign up during the national “youth enrollment” day, they wouldn’t have been able to do so because Healthcare.gov was down for maintenance. (Then again, how is an inaccessible healthcare.gov website anything other than typical?)

The push to get the youth to embrace big-government-healthcare has proven more difficult than the Facebook-savvy White House had originally anticipated. (And when we say “youth”, we mean people who are not riding on their parent’s healthcare until they are 26 years old… So, I guess we mean that “young adult” age-range of 27 to 32 years olds… Silly kids.)

In Colorado, there were the famous “brosurance” ads that featured frat boys selling Obamacare while simultaneously doing headstands over beer kegs. (Because nothing says “get covered” like alcohol-fueled acts of precarious physical acrobatics.) And how could we possibly forget the cleverness of “pajama-boy” gleefully beaming in his new-found dependency on government? Well, an Obamacare advocacy group in Texas reached deep into their bag of intellectual integrity to bring the effort one more disturbing tactic: A pub crawl.

Here's the screenshot from GetCoveredAmerica.org:

Got it… You’re sharing information. You actually didn’t have to say it twice.

In all fairness, a pub crawl might actually have been a good idea. A few shots might make Obamacare look a little less atrocious. “Get ‘em drunk, get ‘em covered!” That’s apparently the new motto. And, really, what late 20-something bar-goer doesn’t want a sales pitch about increased government? I mean, isn’t that the perfect place to hold a discussion about obtaining health insurance: in front of the shot-girl at your favorite dive bar?

So far the campaign blitz encouraging America’s youth to sign up for Obamacare has been insulting, demoralizing, and generally ineffective. The ads have focused primarily on booze, sex, and the lowest common denominator of younger generations. (Then again, maybe the ad creators know their target audience…) It’s almost as if a bunch of old guys with twitter accounts are sitting in a smoke filled room saying: “You know what I hear those young kids like nowadays?”

The truth is, Millennials won’t be won over by a few morons doing keg-stands, or a couple of well-intentioned pub crawlers. Obama might have won that demographic in the election, but that is largely due to the fact that liberalism looks good to young, invincible, college students that have yet to bear the burden of liberalism’s price tag. Isn’t it strange how their enthusiasm tends to dwindle when they’re asked to flip the bill for progressivism’s ideas? “Hooray for Obamacare!” they shouted in 2012. “Wait, I have to pay how much for healthcare? OMG!” they tweet after learning that their current insurance has been forced to up their premiums.

Unlike welfare, social security, food stamps, housing assistance, or any other number of liberal social programs, healthcare is a very visible (and very painful) cost. Especially to the generation least likely to be able to afford rising premiums. Unlike the other initiatives that liberals sell to young and impressionable college students, Obamacare is asking them to pay for reform with their own money rather than someone else’s wealth.

Gimmicky ad campaigns (and even pub crawls) are not likely to induce the American youth into paying for Obama’s redistributive healthcare policy. Big Government is simply less appealing when you're the person everyone expects to fund it.


TOPICS: Business/Economy; Culture/Society; Editorial; Government
KEYWORDS: abortion; deathpanels; obamacare; zerocare

1 posted on 02/17/2014 6:39:31 AM PST by Kaslin
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To: Kaslin

Too bad we don’t have an opposition party to make an issue of these things.


2 posted on 02/17/2014 6:46:28 AM PST by Williams (No Obama)
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To: Kaslin
i just got this alert on clicking one of the getcovered links

how reassuring...


3 posted on 02/17/2014 6:48:24 AM PST by MeshugeMikey ("When you meet the unbelievers, strike at their necks..." -- Qur'an 47:4)
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To: Kaslin
Is someone from the government actually buying "cocktails" at this pub crawl, or by "sharing," they mean "sharing your own money to buy a drink?"
4 posted on 02/17/2014 6:56:51 AM PST by Lou L (Health "insurance" is NOT the same as health "care")
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To: Kaslin

I had a good laugh this weekend when some democrat was insisting that the President was in deed enforcing the ACA law as written. He said with a straight face that the employers mandate, which has been delayed by the President without Congressional approval, will be enforced after 2013 as written in the law. What time after 2013 will be decided by Obama. How these democrat politicians can say such things without laughing is a mystery to me.


5 posted on 02/17/2014 6:57:19 AM PST by 3Fingas (Sons and Daughters for Freedom and Rededication to the Principles of the U.S. Constitution)
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To: Williams
Too bad we don’t have an opposition party to make an issue of these things.

I look at the economy
I look at the surveillance and wiretapping
I look at the IRS abuses
I look at the the international security situation (Iran, Benghazi, etc)
I look at the government over-reach with healthcare and so much more

And it sure seems like 2014 is a great year for the GOP. How much enthusiasm is there for Democrats? How much outrage fuels the Republicans? This could be huge!!!

And then I remember: The GOP is supporting all the stuff that Obama supports.

Which is why I do NOT expect 2014 to be a big year for the GOP. Most likely, I'm staying home. I expect a lot of people to stay home. Our hope is not in the electoral process. This thing will play itself out in other ways.

6 posted on 02/17/2014 7:13:00 AM PST by ClearCase_guy
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To: Kaslin

CALL 1-800-FREE-RIDE NOW

Franchises Still Available In Your Area !!!


7 posted on 02/17/2014 7:21:22 AM PST by Iron Munro ("Show me the man, and I'll show you the crime." - Lavrentiy Beria (& Eric Holder))
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To: Kaslin

I don’t see how they’re supposed to buy this overpriced “insurance” when most of them don’t even have jobs.


8 posted on 02/17/2014 7:40:04 AM PST by RPTMS (I know you're a nincompoop, and I strongly suspect you of being a scalawag!)
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To: Kaslin

ObamaCare: $56,819 To Sign Up Each Enrollee In Hawaii

By JOHN MERLINE, INVESTOR’S BUSINESS DAILY
Posted 02/14/2014 08:02 AM ET

http://news.investors.com/politics-obamacare/021414-689976-obamacare-per-enrollee-costs-in-states-sky-high.htm


9 posted on 02/17/2014 7:52:29 AM PST by KeyLargo
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To: RPTMS

Well, they think they’ll get it for free until they kill off their parent’s jobs and all of the remaining working taxpayers. Then, doctors won’t get paid, hospitals won’t get paid, they won’t get their food stamps, etc. Then, how will that freedom from job lock work for you all. Only the Nomenklatura, government elites will have any of the luxuries including what we have up to now have taken as normal goods and services like decent housing, a variety of food, entertainment, education. Only they will have the soft life while you all are forced to work for menial pay and stand in line for the scraps that are left. The rebirth of the Soviet economy and lifestyle here in the U.S. Good luck millennials.


10 posted on 02/17/2014 8:03:09 AM PST by RJS1950 (The democrats are the "enemies foreign and domestic" cited in the federal oath)
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To: All

A-n-o-t-h-e-r failed O/Care initiative?

Seems “youth enrollment day” bombed w/ frat boys doing headstands on beer kegs.

Maybe they shoulda tried nude skiing competitions in Vail?


11 posted on 02/18/2014 4:07:52 AM PST by Liz
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